Essential for muscle growth, tissue repair, and hormone production.

A natural source of vitamins, antioxidants, and soluble fibre for digestive support. Provides natural sweetness and palatability without common allergens.

A natural soluble fibre from apples that supports digestive health and regularity. Helps maintain ideal stool consistency.

Natural enzymes that digest plaque in the oral cavity.

Astragalus root powder is an adaptogenic herbal supplement often used in dogs to support immune function, kidney health, and overall vitality, particularly in senior pets.

Essential vitamins (B2, B6, B12, niacin, folate) that work together to support energy metabolism and nervous system health. Help maintain normal cognitive function and everyday resilience.

Good bacteria that modulates immune responses in the gut lining and helps block proliferation of harmful gut microbes.

Offering vitamins, fibre, and other nutrients - as well as being scrumptious!

Adds natural colour and earthy flavour reminiscent of beef. Rich in antioxidants and naturally appealing to dogs.

A deep-purple superfruit packed with polyphenols and vitamin C. Delivers powerful antioxidant support to help combat oxidative stress and promote long-term vitality.

Rich in B-vitamins and protein. Supports energy metabolism, skin health, and palatability; often included to enhance taste appeal.

A wholesome whole grain providing complex carbohydrates, B vitamins, and dietary fibre. Supports steady energy release and healthy digestion.

Natural colourant derived from carbohydrates, including sugar. Used to give our No-Beef Bites & No-Chick Chunks (Toppers) their colour.

Naturally sweet, fibre-rich flour used as a grain-free binder. Supports digestive health and adds mild natural sweetness.

Provides beta-carotene, vitamins, and natural sweetness in a digestible form. Supports eye health and adds appealing colour and texture.

Plant-derived insoluble fibre used as a bulking agent. Supports digestive regularity and stool quality; low-calorie ingredient.

Tiny seeds packed with omega-3s, fibre, and antioxidants for comprehensive nutrition. Support skin health and provide sustained energy.

Plant-based protein and fibre source. Supports muscle maintenance and digestion; commonly used as a grain-free binding ingredient.

A protein-rich legume providing essential amino acids and dietary fibre for sustained energy. Gentle on digestion and naturally hypoallergenic.

A great prebiotic that helps to boost healthy bacteria in your dog’s gut and improve stool odour and consistency

Naturally occurring preservative and flavour enhancer. Helps maintain freshness and stability; minimal direct nutritional benefit.

Fibre-rich, grain-free flour made from dried coconut. Supports digestive health and adds texture to baked treats.

A source of beneficial MCTs that support brain function and provide quick energy. Promotes healthy skin and a glossy coat.

A trace mineral that works alongside iron to support healthy red blood cell production. Contributes to coat pigmentation and connective tissue strength.

Digestible carbohydrate providing energy. We use as a binding agent to give our No-Beef Bites & No-Chick Chunks their meat-like texture.

Cranberries can prevent urinary tract infections by preventing the bacteria and fungi from latching onto the wall of the urinary tract.

Used in herbal medicine to ease bladder inflammation.

A natural sugar that helps flush bacteria from the urinary tract. Supports bladder health without affecting blood sugar levels.

Nutrient-dense source of omega-3 fatty acids, protein, and minerals. Supports skin, coat, and cognitive health in dogs.

Natural source of inulin, a prebiotic fibre. Supports gut bacteria balance and healthy digestive function in dogs.

Flower rich in lutein, a carotenoid antioxidant. Supports eye health and may contribute to healthy skin pigmentation.

Root vegetable providing natural fibre, vitamins, and minerals. Adds nutritional variety and mild natural sweetness to recipes.

Plant-based protein and fibre source. Supports muscle maintenance and steady energy release; common grain-free ingredient choice.

Aromatic herb with antioxidant properties. Traditionally used to support digestion and freshen breath; adds natural flavour.

Plant-derived protein source supporting muscle maintenance and growth. Used as an alternative protein in our grain-free formulations.

Rich in omega-3 fatty acids and lignans that support skin, coat, and cardiovascular health. A natural source of dietary fibre for digestive wellness.

A natural prebiotic fibre that nourishes beneficial gut bacteria. Helps support healthy digestion and regular stool quality.

Chickpea-derived flour providing plant protein and fibre. Supports digestion and muscle health; a good binding agent for grain-free recipes.

An ancient botanical that supports cognitive function and mental clarity in aging dogs. Promotes healthy blood circulation to the brain.

A natural compound that supports joint cartilage health and mobility in older dogs. Helps maintain comfortable movement and active lifestyles.

A plant-derived moisturiser that keeps dental sticks fresh and palatable. Helps maintain the ideal texture for effective cleaning.

Low-calorie vegetable providing fibre and vitamins. Supports healthy digestion and satiety; often used in weight management formulas.

A mineral compound that binds to calcium in saliva to help prevent tartar formation. Supports long-term dental health and fresh breath.

High-protein soybean meal. Supports muscle maintenance and growth; commonly used as a protein source.

Increases lubrication and shock-absorbing qualities of synovial fluid, which cushions joints and reduces friction.

A prebiotic fibre derived from plants that promotes beneficial bacteria growth. Supports digestive regularity and gut health.

Essential trace mineral required for thyroid hormone production. Supports healthy metabolism and normal growth and development.

Vital mineral for oxygen transport in blood and energy production. Supports healthy red blood cell formation.

A natural clay mineral that helps bind toxins and supports digestive comfort. Traditionally used to soothe upset stomachs.

An essential amino acid that supports healthy circulation and muscle function. Helps maintain normal protein synthesis and overall wellbeing.

An amino acid that supports fat metabolism and energy production in senior dogs. Helps maintain healthy weight and muscle mass as dogs age.

A master antioxidant that supports cellular health and detoxification processes. Helps protect cells from age-related oxidative stress.

An essential amino acid that supports collagen synthesis and tissue repair.

Essential amino acid supporting healthy skin, coat, and liver function. Important for protein synthesis and antioxidant production.

A calming amino acid found naturally in tea leaves that promotes relaxation without drowsiness. Helps reduce stress responses and supports mental calmness.

Essential amino acid supporting protein synthesis, gut lining integrity, and collagen production for healthy connective tissue.

An essential amino acid that's a precursor to serotonin, the calming neurotransmitter. Helps promote relaxation and balanced mood naturally.

A nutrient-dense legume protein rich in iron and B vitamins for vitality. Easily digestible and provides excellent amino acid balance.

A functional mushroom known for its unique compounds that support cognitive function and nervous system health. Helps maintain focus, alertness and mental sharpness.

A high-protein legume rich in fibre and minerals for comprehensive nutrition. Low glycemic index supports steady energy levels.

An essential mineral involved in hundreds of bodily processes, including energy metabolism and muscle function. Supports a healthy nervous system and normal daily balance.

We use this in our recipes to improve the texture and to help mix the ingredients together.

A trace mineral essential for healthy cartilage and connective tissue formation. Supports joint integrity and normal bone development.

A soothing botanical that helps coat and protect urinary tract tissues. Traditionally used to support bladder comfort.

Algae is a superfood and a great source of protein, fatty acids, antioxidants, vitamins, minerals and fibre.

Essential inorganic nutrients supporting bone health, metabolism, and numerous bodily functions in dogs.

A natural breath freshener with antibacterial properties and a cooling sensation. Provides immediate freshness while supporting oral hygiene.

A natural sulphur compound that supports connective tissue health and comfort. Helps maintain joint flexibility and reduces stiffness.

A traditional botanical rich in vitamins and minerals that supports healthy skin and coat. Helps maintain natural histamine balance and overall skin comfort.

Whole grain providing soluble fibre and slow-release energy. Supports digestive health and steady blood sugar levels.

Essential fats that support skin barrier function and reduce inflammation. Help soothe irritated skin and promote healing from within.

A natural breath freshener rich in chlorophyll that neutralises odours. Traditional remedy for fresh breath with added nutritional benefits.

A botanical adaptogen that helps the body cope with stress and anxiety. Traditionally used to support calm and balanced behaviour.

A high-quality plant protein that provides essential amino acids for muscle maintenance and overall health. Easily digestible and gentle on sensitive stomachs.

A plant-based binding agent that creates the firm texture needed for mechanical tooth cleaning. Provides the satisfying chew dogs love.

Protein-rich flour made from ground peanuts. Adds palatable flavour and plant protein to treats and recipes.

Beneficial compounds produced by fermentation that help maintain a balanced gut microbiome. Support digestive comfort and immune function without the need for live bacteria.

Providing several nutrients, including vitamin C, potassium, and fibre.

A novel, hypoallergenic protein source that's gentle on sensitive digestive systems. Provides essential amino acids without common allergens like chicken or beef.

Digestible, grain-free carbohydrate source providing energy. Commonly used as a binding agent in treats and kibble.

Beneficial fibres that feed good gut bacteria and support healthy digestion in puppies. Promotes nutrient absorption and immune system development.

A soluble fibre that absorbs water and adds bulk to stools for proper gland function. Supports natural, comfortable bowel movements.

A fibre-rich superfood that supports healthy digestion and regular bowel movements. Naturally low in calories while being nutrient-dense.

A gentle, soluble fibre that supports healthy digestion and regular bowel movements. Naturally soothing for the digestive tract.

A complete protein containing all nine essential amino acids for optimal nutrition. Easily digestible and gentle on sensitive stomachs.

Source of omega-3 and omega-6 fatty acids. Supports skin and coat condition and provides concentrated dietary energy.

Quick-cooking legumes that provide plant protein, iron, and soluble fibre. Support steady energy release and digestive health.

A revered functional mushroom traditionally used to support immune balance and resilience. Rich in beta-glucans that help the body adapt to everyday stressors.

Yeast strain containing beta-glucans. Supports immune function and gut health; source of B-vitamins and protein.

A sustainable, plant-based source of EPA and DHA omega-3 fatty acids. Supports skin barrier function, coat shine and helps soothe irritation from within.

A marine superfood rich in iodine, minerals, and natural compounds for thyroid support. Provides unique nutrients not found in land-based plants.

Essential trace mineral with antioxidant properties. Works alongside Vitamin E to protect cells and support immune health.

Naturally derived preservative that inhibits mould and yeast growth. Helps maintain product freshness and extend shelf life.

A nutrient-dense leafy green packed with iron, vitamins, and antioxidants. Supports overall vitality and provides natural green goodness.

Moderately fermentable fibre supporting gut health and stool quality. Helps regulate digestion and supports beneficial gut bacteria.

Phospholipid source supporting brain health and skin barrier function. Also acts as a natural emulsifier in formulations.

A natural source of omega-6 fatty acids and vitamin E for healthy skin and a shiny coat. Supports immune function and cell health.

A nutrient-dense carbohydrate source rich in beta-carotene, fibre, and vitamins. Provides sustained energy and supports digestive health naturally.

Grain-free, easily digestible starch derived from cassava root. Used as a binder providing energy and texture.

Essential amino acid for cardiac muscle function; particularly important since taurine deficiency is linked to dilated cardiomyopathy in dogs

Rich in fibre and nutrients, they help regulate digestion and support anal gland function over time.

Natural form of Vitamin E with antioxidant properties. Protects cells from oxidative damage and acts as a natural preservative.

Source of lycopene, an antioxidant. Provides vitamins and fibre, supporting general health and cellular protection.

Reduces gum inflammation and fights bacteria due to its anti-inflammatory and antibacterial properties.

A traditional herbal remedy known for its natural sedative and calming properties. Helps reduce nervousness and promote tranquility.

Flavour-enhancing coating made from vegetable-derived starches and gums, yeast extract, vegetable oils and permitted natural flavours/colours.

A fat-soluble vitamin essential for healthy vision, skin and immune function. Supports cell growth and natural immune defences.

Often called the "anti-stress" vitamin, can help stabilise mood and support nerve health.

A water-soluble antioxidant that helps neutralise free radicals and supports immune health. Plays a key role in collagen formation for healthy joints, skin and connective tissue.

Crucial for calcium absorption and bone health in dogs. Supports immune function and muscle strength.

A powerful antioxidant that protects skin cells from damage and supports healing. Essential for maintaining healthy skin and coat condition.

Broken-down yeast providing natural flavour and palatability. Also contributes nucleotides and B-vitamins supporting immune function.

A natural source of beta-glucans and nucleotides that help support the gut lining and immune response. Promote a balanced microbiome and overall digestive wellbeing.

Plant extract traditionally used to reduce stool odour. Contains saponins with mild anti-inflammatory, gut-soothing properties.

An essential mineral that supports immune function, skin barrier health and coat condition. Helps with wound healing and normal cell growth.