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Omni’s vets are launching the world’s first ethical cat food. Sign up below to be the first to follow the story.

Omni’s team of vets, scientists and chefs are cooking up a storm with revolutionary new clean tech that will keep our pets and our planet healthier and stronger for longer. Omni Feast: Chicken Revolution is putting meat back on the menu, better than it’s ever been, with no hormones, no antibiotics, and no GMOs. Meat as it’s meant to be: just meat*.


*No animals were harmed in the making of this nutritionally-complete & clasically meaty cat food. If you want to be let in on the secret, fill out the form below.


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Discover the Nourishing Power of Omni’s Dry Dog Food Range

  • Tailored Nutrition for Every Life Stage

    Omni offers Puppy, Adult, and Senior formulas, ensuring your furry companion receives the precise nutrition at each life stage.

  • High Protein for Strong Muscles

    Our high protein content supports muscle development and maintenance, promoting an active and healthy lifestyle.

  • Low Fat and Fibre for Digestive Health

    The low fat and fibre formulation aids in easy digestion, keeping your dog’s gastrointestinal tract running smoothly.

  • Natural Omegas and Essential Fatty Acids

    Packed with natural omegas and essential fatty acids, Omni's dry food supports a shiny coat and healthy skin.

  • Science-Backed, Quality Ingredients

    Omni’s dry food is laden with high-quality, science-backed ingredients ensuring a well-rounded diet for your dog.

  • Planet-Friendly Choice

    Choosing Omni is a step towards a sustainable planet, with our plant-based, eco-friendly formulas.

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Indulge Your Pup with Omni’s Savory Wet Food Range

  • A Delightful Change for Discerning Palates

    Omni's innovative meat-like wet food is a high-protein feast, especially crafted for fussier dogs looking for a change from dry food.

  • Vet-Formulated for Adult Dogs

    Our plant-based complete food is vet-formulated, ensuring a balanced diet for your adult dog, with every scrumptious serving.

  • Texture Your Dog Will Love

    The fibrous texture of our wet food range is designed to entice, offering a delightful eating experience for your dog.

  • Nutritionally Complete for Every Meal

    Omni's wet food provides all the essential proteins, fats, vitamins, and minerals, making it a perfect complement to our dry food range.

  • Tempting Varieties for Mealtime Excitement

    From our No-Beef Casserole to other delicious choices, add variety to meal times, ensuring your doggo looks forward to a nourishing feast every day.

  • Complementary to Life-Stage Specific Dry Food

    Our wet food range is a great complement to our life-stage specific dry food diets, allowing for a versatile and nutritious meal plan for your cherished companion.

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Delightful, Functional Treats by Omni

  • Supportive Joint Treats

    Formulated with vegan glucosamine, curcumin, and turmeric to support joint structure and mobility.

  • Radiant Coats and Skin

    Rich in omega 3 & 6, magnesium, iron, and beta-carotene for a healthy skin and shiny coat​.

  • Nurturing Growth in Puppies

    Packed with delicious fruits and vegetables for a healthy start in life, ideal from 8 weeks+

  • Gentle on Sensitive Tummies

    Enriched with pre + probiotics and soothing chicory root to support gut health and optimal stool consistency​

  • Calming Treats for Peaceful Dogs

    Contains naturally potent valerian root & lemon balm herb to help alleviate stress and anxiety.

  • Formulated by vets

    Just like all of our products, our treat range is vet formulated. Only the best ingredients are used.

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Try our exciting new range of Omni Toppers

Innovative & delicious meat-like wet food, high in protein, especially suited to fussier dogs bored of dry food, with a fibrous texture your dog will love.

Why choose Omni?

We’re on a mission to create better health outcomes for pets while saving 1 billion farm animals from the food chain.Discover more >

Looking to support Omni with our mission? Crowdfunding is now open, learn more on how you can support us below.

Omni dogs: guardian reported HEALTH BENEFITS (3 - 12 months on diet)

Antisocial Wind

19 out of 26 guardians reported that their dogs 'anti-social wind' or flatulence improved after switching to Omni 59

Coat Glossiness

50% - Almost half of guardians (48 out of 100) reported an improvement in haircoat glossiness after switching to Omni59

Dandruff

77% - 13 out of 17 guardians who reported that their dogs suffered with dandruff before feeding Omni noted that this problem either partially or fully resolve after swapping to Omni59

Behaviour

Aggression behaviours were noted to improve in 25% of dogs (8 out of 36) following a change in diet to Omni 59

Sustainable & Attainable

92%

less land

61%

less water

85%

less greenhouse
gases

0%

No antibiotics

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FAQs

Don’t dogs need meat?

Lots of people think dogs require meat in their diet but there is scientific evidence to prove that dogs thrive on plant-based diets (7, 11, 31, 54). In fact some of the longest living dogs on record were fed entirely plant-based, like Guinness World Record holder Bramble, who lived to the age of 25 (16, 17). In one study reported by world renowned vet and professor of animal welfare at The University of Winchester Dr. Andrew Knight, the median life expectancy of plant-based dogs was reported to be almost 13 years old (11), which is above average (32) and in certain parts of the world like India and Sri-lanka dogs have also been thriving on plant-based diets for generations (18). 

Moreover, a recent peer reviewed study that monitored thousands of dogs eating various diets found that those on vegan diets lived up to 18 months longer than those eating conventional meat-based diets (54). Another research group found that dogs eating vegan diets required fewer lifetime medications and needed to visit the vet less frequently for health concerns (55). There’s now even data to show that plant-based dogs experience health benefits that their meat-eating counterparts don’t, such as improvements in gut health, resolution of skin complaints and reduction in anxious behaviours like aggression (59). One study also showed that dogs suffering from vitamin D deficiency after being fed a variety of popular meat based diets saw a resolution in their deficiency after switching to a vet formulated vegan dry food diet (72). The take home message is that dogs do not require meat, they need protein but this can come from delicious plant-based sources too (4, 5, 6, 31).

But aren’t dog’s carnivores?

Dogs are in fact nutritional omnivores as demonstrated by a robust scientific study published in the reputable journal, Nature (1,2) in which it was shown that they have 30 copies of the AMY2B gene responsible for digesting plant-based foods. 

They have also evolved relatively long intestines (21) (almost as long as humans) and relatively flat surfaces on their molars (22, 31) which they use for digesting and chewing a whole range of foods. Dogs also have other hallmarks of an omnivore such as producing salivary amylase (61), high levels of glucokinase (62) ,and having Type D tastebuds (63).

The common misconception that dogs are carnivores probably arises from the fact that they are classified in the order Carnivora but so are plenty of other species like bears, skunks, racoons who are omnivores and even the giant panda who thrives on a plant-based diet (20).

Is plant protein digestible to dogs?

Absolutely yes, studies which have looked at how much protein dogs can absorb from plant-based and fungi-based foods like soya and yeast demonstrated over 75% digestibility which is on par with meat-based foods (23, 24, 25, 34, 35, 64-69). Both these protein sources also contain all 10 essential amino acids (36, 37) that dogs need to thrive.

Isn't there too much fibre in plant-based food?

The average amount of fibre in a commercial dog food diet is between 2-4%. Omni’s plant-powered recipe has a fibre content of 3% which is on par with meat- based diets. In our taste test trials with over 200 dog guardians, 100% of participants reported that their dog’s stool consistency was either ‘normal’ or ‘perfect’ and there were no reports of any digestive upsets*. Additionally, recent peer reviewed research that was published in a scientific journal showed that out of 100 dogs eating the Omni diet for up to a year, 90% with watery faeces saw an improvement after switching from a meat-based diet to Omni and 86% of dogs with soft faeces became more firm/normal after switching to Omni (59).

Can I mix omni with other meat-based diets?

We are proud that our recipes are nutritionally complete and so include everything your dog needs to thrive. This means Omni can be fed as a sole ration. For those not quite ready to go fully plant-basee, we also fully support a 'flexitarian approach' like meat free lunches or using Omni as a mixer. Every little helps to bring some of the health and environmental benefits of plant-power to meal times.

Can plant-based food provide the essential fatty acids dogs need?

All the essential fats and oils that dogs need, including omegas 3 and 6 are found in a variety of both meat and plant-based foods (28, 31). Omni’s recipe is rich in plant-based sources of these nutrients so provides the necessary essential fatty acids required to thrive.

References

 * Data on file

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  2. Axelsson E., Ratnakumar A., Arendt M.L., Maqbool K., Webster M.T., Perloski M., Liberg O., Arnemo J.M., Hedhammar A., Lindblad-Toh K. (2013) The genomic signature of dog domestication reveals adaptation to a starch-rich diet. Nature; 495:360–364. doi: 10.1038/nature11837
  3. The European Pet Food Industry (FEDIAF) Nutrition [ Accessed on 3 June 2021] Available online: http://www.fediaf.org/self-regulation/nutrition/
  4. Gentle World Good Nutrition for Healthy Vegan Dogs [Accessed on 3 June 2021] Available online: http://www.webcitation.org/6ineIZmNQ
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  6. Semp P.-G. (2014) Master’s Thesis. Veterinary University of Vienna; Vienna, Austria: Vegan Nutrition of Dogs and Cats
  7. Brown W.Y., Vanselow B.A., Redman A.J., Pluske J.R. (2009) An experimental meat-free diet maintained haematological characteristics in sprint-racing sled dogs. Br. J. Nutr.;102:1318–1323. doi: 10.1017/S0007114509389254
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    https://doi.org/10.1111/j.1939-1676.2008.0133.x , journal of veterinary internal medicine 
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