Vet formulated
plant-based treats for

Supported Joints

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Vet formulated
plant-based treats for

Supported Joints

Vet formulated treats enriched with glucosamine, curcumin and turmeric to help support joint structure and ease mobility (from 8 weeks old +).
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Ingredients

Brown Rice, Pumpkin Flour, Oats, Banana Meal, Nutritional Yeast, Potato, Sweet Potato, Linseed (5%), Apple, Carrot, Spinach, Coconut, Cranberry, Chia seeds, Kelp, Sunflower Oil (1%), Turmeric (0.5%), Glucosamine Hydrochloride (5000mg/kg) (0.5%), Curcumin (0.1%).

Analytical constituents

Crude Protein - 10%

Crude Fat - 8%

Crude Fibres - 8% 

Crude Ash - 4%

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Vet formulated treats for supported joints

Our plant-based treats are enriched with glucosamine, curcumin and turmeric for support of joint health and are rich in omega 3 & 6 to ease joint mobility.

Vet formulated
No meat-allergens
Plant-powered
Training friendly
Protein rich
UK made
Planet friendly
Recyclable Packaging

Omni Success Stories

Ernie

"Ernie has been on Omni for over a year now. Since switching to Omni we have noticed a positive difference in
Ernie's coat and skin. Ernie's fur is very soft and shiny and we have not experienced any skin concerns since switching."
- @ernie_the_english_terrier

Hector

"Hector has been on Omni's dry food for about 6 months now. His coat is so shiny and clear, and he's a lot more
energetic. He absolutely loves Omni! They're the first dog biscuits he's happy to eat without any wet food to
accompany it. ”
- @faythevegan

Chase

"Chase has been fed Omni for about 2 years, prior to this he was raw fed. The reason I switched to Omni is because he suffers with allergies. Chase loves his food, he's super healthy and full of energy (and mischief). He is
fully plant-based with both food and treats and he is thriving."
- @noblood_no.tears

Marvin

“Omni has been the best food I've ever tried for Marvin. His coat, behaviour and poop have been so much healthier. I would recommend Omni to everyone!”
- @mardymarvin

Minnie

“Minnie has been on Omni for a couple of months now, previously she was not a fan of the kibbles. She loves Omni and we love it too. Her coat looks lovely as it is very shiny and healthy."
- @minniemo

Packed with high quality, science backed ingredients.

Banana

Bananas are high in potassium, vitamin B6, & vitamin C, and magnesium, all of which helps to keep bones strong, maintain muscle function, improve brain function, and keep the immune system functioning well.

Pumpkin

Pumpkin is rich in vitamin A and zinc and is great for your dog’s skin and coat. It also contains high amounts of an amino acid cucurbitacin, which is toxic to many common dog parasites and may help to expel worms.

Sweet Potato

Sweet potatoes provide an excellent source of dietary fibre, which may help the digestive system function more effectively. In humans, eating fibre on a regular basis has been shown to lower the risk of heart disease and certain types of cancers. They are highly nutritious and loaded with lots of vitamins and minerals too including Vitamin A, C, B3, B5, B6 manganese and copper.

Coconut

As well as being high in vitamins and minerals, coconut is thought to have anti-inflammatory effects and help maintain healthy skin.

Cranberries

may help prevent urinary tract infections by preventing the bacteria and fungi from latching onto the wall of the urinary tract.

Apple

Apples are a great source of vitamin A and vitamin C which have antioxidant properties to help control inflammation.

Carrots

Carrots contain essential vitamins and minerals like beta carotene which dog’s convert to Vitamin A. They are also rich in vitamin K and potassium, great for your dogs eyes and immune system.

Spinach

Spinach is full of iron, magnesium, and essential vitamins such as vitamin A, vitamin C, vitamin E, and vitamin K. This means it has all sorts of benefits such as maintenance of bone health and antioxidant effects.

Kelp

Kelp is high in all sorts of health boosting goodies such as minerals, iron, calcium and amino acids and may even reduce dental plaque and tartar build-up.

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FAQs

Don’t dogs need meat?

Lots of people think dogs require meat in their diet but there is scientific evidence to prove that dogs thrive on plant-based diets (7, 11, 31, 54). In fact some of the longest living dogs on record were fed entirely plant-based, like Guinness World Record holder Bramble, who lived to the age of 25 (16, 17). In one study reported by world renowned vet and professor of animal welfare at The University of Winchester Dr. Andrew Knight, the median life expectancy of plant-based dogs was reported to be almost 13 years old (11), which is above average (32) and in certain parts of the world like India and Sri-lanka dogs have also been thriving on plant-based diets for generations (18). 

Moreover, a recent peer reviewed study that monitored thousands of dogs eating various diets found that those on vegan diets lived up to 18 months longer than those eating conventional meat-based diets (54). Another research group found that dogs eating vegan diets required fewer lifetime medications and needed to visit the vet less frequently for health concerns (55). There’s now even data to show that plant-based dogs experience health benefits that their meat-eating counterparts don’t, such as improvements in gut health, resolution of skin complaints and reduction in anxious behaviours like aggression (59). One study also showed that dogs suffering from vitamin D deficiency after being fed a variety of popular meat based diets saw a resolution in their deficiency after switching to a vet formulated vegan dry food diet (72). The take home message is that dogs do not require meat, they need protein but this can come from delicious plant-based sources too (4, 5, 6, 31).

But aren’t dog’s carnivores?

Dogs are in fact nutritional omnivores as demonstrated by a robust scientific study published in the reputable journal, Nature (1,2) in which it was shown that they have 30 copies of the AMY2B gene responsible for digesting plant-based foods. 

They have also evolved relatively long intestines (21) (almost as long as humans) and relatively flat surfaces on their molars (22, 31) which they use for digesting and chewing a whole range of foods. Dogs also have other hallmarks of an omnivore such as producing salivary amylase (61), high levels of glucokinase (62) ,and having Type D tastebuds (63).

The common misconception that dogs are carnivores probably arises from the fact that they are classified in the order Carnivora but so are plenty of other species like bears, skunks, racoons who are omnivores and even the giant panda who thrives on a plant-based diet (20).

Is plant protein digestible to dogs?

Absolutely yes, studies which have looked at how much protein dogs can absorb from plant-based and fungi-based foods like soya and yeast demonstrated over 75% digestibility which is on par with meat-based foods (23, 24, 25, 34, 35, 64-69). Both these protein sources also contain all 10 essential amino acids (36, 37) that dogs need to thrive.

Isn't there too much fibre in plant-based food?

The average amount of fibre in a commercial dog food diet is between 2-4%. Omni’s plant-powered recipe has a fibre content of 3% which is on par with meat- based diets. In our taste test trials with over 200 dog guardians, 100% of participants reported that their dog’s stool consistency was either ‘normal’ or ‘perfect’ and there were no reports of any digestive upsets*. Additionally, recent peer reviewed research that was published in a scientific journal showed that out of 100 dogs eating the Omni diet for up to a year, 90% with watery faeces saw an improvement after switching from a meat-based diet to Omni and 86% of dogs with soft faeces became more firm/normal after switching to Omni (59).

Can I mix omni with other meat-based diets?

We are proud that our recipes are nutritionally complete and so include everything your dog needs to thrive. This means Omni can be fed as a sole ration. For those not quite ready to go fully plant-basee, we also fully support a 'flexitarian approach' like meat free lunches or using Omni as a mixer. Every little helps to bring some of the health and environmental benefits of plant-power to meal times.

Can plant-based food provide the essential fatty acids dogs need?

All the essential fats and oils that dogs need, including omegas 3 and 6 are found in a variety of both meat and plant-based foods (28, 31). Omni’s recipe is rich in plant-based sources of these nutrients so provides the necessary essential fatty acids required to thrive.

References

      * Data on file

  1. Buff P.R., Carter R.A., Bauer J.E., Kersey J.N. (2014) Natural pet food: A review of natural diets and their impact on canine and feline physiology. J. Anim. Sci.;92:3781–3791. doi: 10.2527/jas.2014-7789
  2. Axelsson E., Ratnakumar A., Arendt M.L., Maqbool K., Webster M.T., Perloski M., Liberg O., Arnemo J.M., Hedhammar A., Lindblad-Toh K. (2013) The genomic signature of dog domestication reveals adaptation to a starch-rich diet. Nature; 495:360–364. doi: 10.1038/nature11837
  3. The European Pet Food Industry (FEDIAF) Nutrition [ Accessed on 3 June 2021] Available online: http://www.fediaf.org/self-regulation/nutrition/
  4. Gentle World Good Nutrition for Healthy Vegan Dogs [Accessed on 3 June 2021] Available online: http://www.webcitation.org/6ineIZmNQ
  5. Peden J. (1999) Vegetarian Cats & Dogs. 3rd ed. Harbingers of a New Age; Troy, MT, USA
  6. Semp P.-G. (2014) Master’s Thesis. Veterinary University of Vienna; Vienna, Austria: Vegan Nutrition of Dogs and Cats
  7. Brown W.Y., Vanselow B.A., Redman A.J., Pluske J.R. (2009) An experimental meat-free diet maintained haematological characteristics in sprint-racing sled dogs. Br. J. Nutr.;102:1318–1323. doi: 10.1017/S0007114509389254
  8. People for the Ethical Treatment of Animals (PETA) Dog Health Survey. [Accessed on 3 June 2021]
  9. Marks S.L., Rankin S.C., Byrne B.A., Weese J.S. (2011) Enteropathogenic bacteria in dogs and cats: Diagnosis, epidemology, treatment, and control. J. Vet. Intern. Med.;25:1195–1208. doi:
  10. Carrión P.A., Thompson L.J., Motarjemi Y., Lelieveld H., (2014) Food Safety Management: A Practical Guide for the Food Industry. Academic Press; London, UK:. pp. 379–395
  11. Knight, A. and Leitsberger, M. (2016) Vegetarian versus meat-based diets for companion animals. Animals 6, 57.
  12. Boyer C.I., Jr., Andrews E.J., deLahunta A., Bache C.A., Gutenman W.H., Lisk D.J. (1978) Accumulation of mercury and selenium in tissues of kittens fed commercial cat food. Cornell Vet.;68:365–374.
  13. Anonymous. Your Pet’s Dog Food Could Be Dangerous. [Accessed on 8 December 2014] Available online: http://www.wavy.com/Global/story.asp?S=1018127&nav=23iiCT4S.
  14. Porecca K. (1995) Personal letter to James Peden re: Interview of University of California (Davis), North Carolina State University, and University of Guelph Researchers investigating the connection between dilated cardiomyopathy and diet
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  18. https://v-dog.com/blogs/v-dog-blog/vegan-diets-for-dogs-what-about-longevity
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  22. http://www.vivo.colostate.edu/hbooks/pathphys/digestion/pregastric/dogpage.html
  23. Félix AP, Zanatta CP, Brito CB, et al. (2013) Digestibility and metabolizable energy of raw soybeans manufactured with different processing treatments and fed to adult dogs and puppies. J Anim Sci;91:2794–2801.
  24. Carciofi A, de-Oliviera L, Valério A, et al. (2009) Comparison of micronized whole soybeans to common protein sources in dry dog and cat diets. Anim Feed Sci Technol;151:251–260.
  25. Yamka R, Kitts S, Harmon D. (2005) Evaluation of low-oligosaccharide and low-oligosaccharide low-phytate whole soya beans in canine foods. Anim Feed Sci Technol;120:79–91.
  26. Hill D. (2004) Alternative proteins in companion animal nutrition, in Proceedings. Pet Food Assoc Canada Fall Conf;1–12
  27. Hazewinkel HA, Tryfonidou MA. (2002) Vitamin D3 metabolism in dogs. Mol Cell Endocrinol;197:23–33.
  28. Boland R, Skliar M, Curino A, et al. (2003) Vitamin D compounds in plants. Plant Sci;164:357–369.
  29. Jäpelt RB, Jakobsen J. (2013) Vitamin D in plants: a review of occurrence, analysis, and biosynthesis. Front Plant Sci;4:136
  30. Knight, A. and Leitsberger, M. (2016). Vegetarian versus meat-based diets for companion animals. Animals 6, 57.
  31. Dodd SAS, Adolphe JL, Verbrugghe A. (2018) Plant-based diets for dogs. J Am Vet Med Assoc. Dec 1;253(11):1425-1432. doi: 10.2460/javma.253.11.1425. PMID: 30451617.
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  34. M S Martins, N K Sakomura, D F Souza, F O R Filho, M O S Gomes, R S Vasconcellos, A C Carciofi (2014) Brewer’s yeast and sugarcane yeast as protein sources for dogs, J Anim Physiol Anim Nutr (Berl) 2014 Oct;98(5):948-57. doi: 10.1111/jpn.12145.
  35. Christina Golder, James L Weemhoff, Dennis E Jewell (2020) Cats Have Increased Protein Digestibility as Compared to Dogs and Improve Their Ability to Absorb Protein as Dietary Protein Intake Shifts from Animal to Plant Sources 24;10(3):541. doi: 10.3390/ani10030541.
  36. Henkel J. (2000) Soy. Health claims for soy protein, questions about other components. FDA Consum ;34(3):13–15,18–20.
  37. Yalçin, Sakine & Erol, H & Özsoy, Bülent & Onbaşılar, I. (2008) Effects of the usage of dried brewing yeast in the diets on the performance, egg traits and blood parameters in quails. Animal : an international journal of animal bioscience. 2. 1780-5. 10.1017/S1751731108003170.
  38. Rosser EJ (1993) Diagnosis of food allergy in dogs. Journal of the American Veterinary Medical Association; 203(2):259-262.
  39. Mueller RS, Olivry T, Prélaud P. (2016) Critically appraised topic on adverse food reactions of companion animals: common food allergen sources in dogs and cats. BMC Vet Res.12:9. Published 2016 Jan 12. doi:10.1186/s12917-016-0633-8
  40. https://www.kentlive.news/whats-on/shopping/salmonella-fears-spark-urgent-recall-4328262
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  42. L. Martinez-Anton, M. Marenda, S.M. Firestone, R.N. Bushell, G. Child, A.I. Hamilton, S.N. Long, M.A.R. Le Chevoir (2018) Investigation of the Role of Campylobacter Infection in Suspected Acute Polyradiculoneuritis in Dog
  43. https://www.foodsafetynews.com/2018/10/four-stec-infections-one-person-dead-after-exposure-to-raw-pet-food/
  44. https://www.theguardian.com/science/2018/jan/12/scientists-criticise-trend-for-raw-meat-pet-food-after-analysis-finds-pathogens
  45. https://news.cancerresearchuk.org/2015/10/26/processed-meat-and-cancer-what-you-need-to-know/
  46. D.F. Merlo, L. Rossi, C. Pellegrino, M. Ceppi, U. Cardellino, C. Capurro, A. Ratto, P.L. Sambucco, V. Sestito, G. Tanara, V. Bocchini (2008) Cancer Incidence in Pet Dogs: Findings of the Animal Tumor Registry of Genoa, Italy
    https://doi.org/10.1111/j.1939-1676.2008.0133.x , journal of veterinary internal medicine 
  47. https://www.pfma.org.uk/_assets/docs/White%20Papers/PFMA-Obesity-Report-2019.pdf
  48. https://www.pfma.org.uk/grain-free-factsheet
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  52. https://stpetersbark.com/finally-theres-no-evidence-linking-grain-free-diets-and-non-hereditary-heart-conditions-in-dogs/
  53. Okin GS (2017) Environmental impacts of food consumption by dogs and cats. PLoS ONE 12(8): e0181301. https://doi.org/10.1371/journal.pone.0181301
  54. Dodd, S., et al.Owner perception of health of North American dogs fed meat- or plant-based diets. Research in Veterinary Science, Volume 149 ,2022, Pages 36-46, ISSN 0034-5288. https://doi.org/10.1016/j.rvsc.2022.06.002.
  55. Knight A, Huang E, Rai N, Brown H (2022) Vegan versus meat-based dog food: Guardian-reported indicators of health. PLOS ONE 17(4): e0265662. https://doi.org/10.1371/journal.pone.0265662
  56. Vale RJD, Vale B. Time to Eat the Dog?: The Real Guide to Sustainable Living: Thames & Hudson; 2009.
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  58. Pedrinelli V, Teixeira FA, Queiroz MR, Brunetto MA. Environmental impact of diets for dogs and cats. Scientific Reports. 2022;12(1):18510.
  59. Mike Davies. Reported Health Benefits of a Vegan Dog Food – a Likert Scale-type Survey of 100 Guardians. Archives of Clinical and Biomedical Research 6 (2022): 889-905.
  60. Davies, M., Alborough, R., Jones, L. et al. Mineral analysis of complete dog and cat foods in the UK and compliance with European guidelines. Sci Rep 7, 17107 (2017). https://doi.org/10.1038/s41598-017-17159-7 
  61. Contreras-Aguilar MD, Tecles F, Martínez-Subiela S, Escribano D, Bernal LJ, Cerón JJ. Detection and measurement of alpha-amylase in canine saliva and changes after an experimentally induced sympathetic activation. BMC Vet Res. 2017 Aug 22;13(1):266. doi: 10.1186/s12917-017-1191-4. PMID: 28830550; PMCID: PMC5568211.
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  65. C. L. Cargo-Froom, A. K. Shoveller, M. Z. Fan, 227 Apparent and true digestibility of minerals in animal and vegetable ingredient based adult maintenance dog food, Journal of Animal Science, Volume 95, Issue suppl_4, August 2017, Page 112, https://doi.org/10.2527/asasann.2017.227
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  • DS Profile picture for Diane S.facebook logo
    Diane S.
    Verified Buyer
    3 months ago
    Rated 5 out of 5 stars
    Do no harm 💖

    My dog loves these treats and they seem to be helping his arthritis. ❤️ He's a large Airedale and nearly 13 yrs old!

  • CA
    Clare A.
    Verified Buyer
    Yesterday
    Rated 5 out of 5 stars
    Treats, Treats, Treats!

    These are a godsend in conjunction with his prescribed supplement for his old aching joints. There has been a definite improvement in his mobility and they are so easy to give not only as a treat in the house but easy to take along on walks as a reward for good behaviour.

  • CB
    Caroline B.
    Verified Buyer
    3 months ago
    Rated 5 out of 5 stars
    There great

    My little ones love these,not going to tell them they are good for them.as they think there a delicious treat

  • NP
    Nicola P.
    Verified Buyer
    3 months ago
    Rated 5 out of 5 stars
    Treatalicious!

    My 3 absolutely love these treats. They help with joint care as they are getting older so its a win win from us.

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