For Supported Joints
Treat SUPPORTED JOINTS 100g (pre-order)
Get COMPLIMENTARY access to video consultations with our vet team when you subscribe.
Free delivery on orders over £39
Pre-order Supported Joints now!
Brown Rice, Pumpkin Flour, Oats, Banana Meal, Nutritional Yeast, Potato, Sweet Potato, Linseed (5%), Apple, Carrot, Spinach, Coconut, Cranberry, Chia seeds, Kelp, Sunflower Oil (1%), Turmeric (0.5%), Glucosamine Hydrochloride (5000mg/kg) (0.5%), Curcumin (0.1%).
Crude Protein - 10%
Crude Fat - 8%
Crude Fibres - 8%
Crude Ash - 4%
As seen in
Vet formulated treats for supported joints
Our plant-based treats are enriched with glucosamine, curcumin and turmeric for support of joint health and are rich in omega 3 & 6 to ease joint mobility.
Packed with high quality, science backed ingredients.
Bananas are high in potassium, vitamin B6, & vitamin C, and magnesium, all of which helps to keep bones strong, maintain muscle function, improve brain function, and keep the immune system functioning well.
Pumpkin is rich in vitamin A and zinc and is great for your dog’s skin and coat. It also contains high amounts of an amino acid cucurbitacin, which is toxic to many common dog parasites and may help to expel worms.
Sweet potatoes provide an excellent source of dietary fibre, which may help the digestive system function more effectively. In humans, eating fibre on a regular basis has been shown to lower the risk of heart disease and certain types of cancers. They are highly nutritious and loaded with lots of vitamins and minerals too including Vitamin A, C, B3, B5, B6 manganese and copper.
As well as being high in vitamins and minerals, coconut is thought to have anti-inflammatory effects and help maintain healthy skin.
may help prevent urinary tract infections by preventing the bacteria and fungi from latching onto the wall of the urinary tract.
Apples are a great source of vitamin A and vitamin C which have antioxidant properties to help control inflammation.
Carrots contain essential vitamins and minerals like beta carotene which dog’s convert to Vitamin A. They are also rich in vitamin K and potassium, great for your dogs eyes and immune system.
Spinach is full of iron, magnesium, and essential vitamins such as vitamin A, vitamin C, vitamin E, and vitamin K. This means it has all sorts of benefits such as maintenance of bone health and antioxidant effects.
Kelp is high in all sorts of health boosting goodies such as minerals, iron, calcium and amino acids and may even reduce dental plaque and tartar build-up.
Subscribe to save up to 60% OFF your 1st order & unlock other amazing benefits
Lifetime discount of 10% on all subsequent purchases
Complimentary monthly online vet consultations in a relaxed environment
Pre-scheduled deliveries - never run out of dog food again
Recommended products for you
Recommended products for you
People who buy this product often also buy these ones.
Adult Dog Food
1-7 years old
Nutritionally complete food made with high protein, low fat and fibre, natural omegas, and essential fatty acids to support adult dogs to thrive every single day.
Adult Dog Food
1-7 years old
Treat SHINY COATS 100g (pre-order)
Vet formulated treats naturally rich in omega 3 & 6, magnesium, iron and beta-carotene for healthy skin & shiny coats.
Treat SHINY COATS 100g (pre-order)
Don’t dogs need meat?
Lots of people think dogs require meat in their diet but there is scientific evidence to prove that dogs thrive on plant-based diets (7, 11, 31, 54).
In fact some of the longest living dogs on record were fed entirely plant-based, like Guinness World Record holder Bramble, who lived to the age of 25 (16, 17). In one study reported by world renowned vet and professor Dr. Andrew Knight, the median life expectancy of plant-based dogs was reported to be almost 13 years old (11), which is above average (32) and in certain parts of the world like India and Sri-lanka dogs have also been thriving on plant-based diets for generations (18).
Moreover, plant based dogs may live up to 2 years longer (54). The take home message is that dogs need nutrients rather than ingredients, and they can get these from delicious plant-based sources too (4, 5, 6, 31).
But aren’t dog’s carnivores?
Dogs are in fact nutritional omnivores as demonstrated by a robust scientific study published in the reputable journal Nature (1,2) in which it was shown that they have 30 copies of the AMY2B gene responsible for digesting plant-based foods.
They have also evolved relatively long intestines (21) (almost as long as humans) and relatively flat surfaces on their molars (22, 31) which they use for digesting and chewing a whole range of foods.
The common misconception that dogs are carnivores probably arises from the fact that they are classified in the order Carnivora but so are plenty of other species like bears, skunks, racoons who are omnivores and even the giant panda who thrives on a plant-based diet (20).
Is plant protein digestible to dogs?
Absolutely yes, studies which have looked at how much protein dogs can absorb from plant-based and fungi-based foods like soya and yeast demonstrated over 75% digestibility which is on par with meat-based foods (23, 24, 25, 34, 35).
Both these protein sources also contain all 10 essential amino acids (36, 37) that dogs need to thrive.
Isn't there too much fibre in plant-based food?
The average amount of fibre in a commercial dog food diet is between 2-4%. omni’s plant-powered recipe has a fibre content of 3% which is on par with meat- based diets.
In our survey with over 200 dog owners, 100% reported that their dog’s stool consistency was either ‘normal’ or ‘perfect’ and there were no reports of any digestive upsets (data on file).
Can I mix omni with other meat-based diets?
We are proud that our recipes are nutritionally complete and so include everything your dog needs to thrive. This means omni can be fed as a sole ration. We also fully support a 'flexitarian approach' like meat free lunches or using omni as a mixer.
Every little helps to bring some of the health and environmental benefits of plant-power to meal times. Mixing omni with meat/fish will help to add variety into your dog’s diet whilst adding in healthy ingredients with a relatively low carbon footprint.
Can plant-based food provide the essential fatty acids dogs need?
All the essential fats and oils that dogs need, including omegas 3 and 6 are found in a variety of both meat and plant-based foods (28, 31). omni’s recipe is rich in plant-based sources of these nutrients so your dog will get all the essentials they need.
1. Buff P.R., Carter R.A., Bauer J.E., Kersey J.N. (2014) Natural pet food: A review of natural diets and their impact on canine and feline physiology. J. Anim. Sci.;92:3781–3791. doi: 10.2527/jas.2014-7789
2. Axelsson E., Ratnakumar A., Arendt M.L., Maqbool K., Webster M.T., Perloski M., Liberg O., Arnemo J.M., Hedhammar A., Lindblad-Toh K. (2013) The genomic signature of dog domestication reveals adaptation to a starch-rich diet. Nature; 495:360–364. doi: 10.1038/nature11837
3. The European Pet Food Industry (FEDIAF) Nutrition [ Accessed on 3 June 2021] Available online: http://www.fediaf.org/self-regulation/nutrition/
4. Gentle World Good Nutrition for Healthy Vegan Dogs [Accessed on 3 June 2021] Available online: http://www.webcitation.org/6ineIZmNQ
5. Peden J. (1999) Vegetarian Cats & Dogs. 3rd ed. Harbingers of a New Age; Troy, MT, USA
6. Semp P.-G. (2014) Master’s Thesis. Veterinary University of Vienna; Vienna, Austria: Vegan Nutrition of Dogs and Cats
7. Brown W.Y., Vanselow B.A., Redman A.J., Pluske J.R. (2009) An experimental meat-free diet maintained haematological characteristics in sprint-racing sled dogs. Br. J. Nutr.;102:1318–1323. doi: 10.1017/S0007114509389254
8. People for the Ethical Treatment of Animals (PETA) Dog Health Survey. [Accessed on 3 June 2021]
9. Marks S.L., Rankin S.C., Byrne B.A., Weese J.S. (2011) Enteropathogenic bacteria in dogs and cats: Diagnosis, epidemology, treatment, and control. J. Vet. Intern. Med.;25:1195–1208. doi:
10. Carrión P.A., Thompson L.J., Motarjemi Y., Lelieveld H., (2014) Food Safety Management: A Practical Guide for the Food Industry. Academic Press; London, UK:. pp. 379–395
11. Knight, A. and Leitsberger, M. (2016) Vegetarian versus meat-based diets for companion animals. Animals 6, 57.
12. Boyer C.I., Jr., Andrews E.J., deLahunta A., Bache C.A., Gutenman W.H., Lisk D.J. (1978) Accumulation of mercury and selenium in tissues of kittens fed commercial cat food. Cornell Vet.;68:365–374.
13. Anonymous. Your Pet’s Dog Food Could Be Dangerous. [Accessed on 8 December 2014] Available online: http://www.wavy.com/Global/story.asp?S=1018127&nav=23iiCT4S.
14. Porecca K. (1995) Personal letter to James Peden re: Interview of University of California (Davis), North Carolina State University, and University of Guelph Researchers investigating the connection between dilated cardiomyopathy and diet
15. Perry T. What’s Really for Dinner? [Accessed on 7 July 2016] Available online: http://www.webcitation.org/6ipEL5YVR.
23. Félix AP, Zanatta CP, Brito CB, et al. (2013) Digestibility and metabolizable energy of raw soybeans manufactured with different processing treatments and fed to adult dogs and puppies. J Anim Sci;91:2794–2801.
24. Carciofi A, de-Oliviera L, Valério A, et al. (2009) Comparison of micronized whole soybeans to common protein sources in dry dog and cat diets. Anim Feed Sci Technol;151:251–260.
25. Yamka R, Kitts S, Harmon D. (2005) Evaluation of low-oligosaccharide and low-oligosaccharide low-phytate whole soya beans in canine foods. Anim Feed Sci Technol;120:79–91.
26. Hill D. (2004) Alternative proteins in companion animal nutrition, in Proceedings. Pet Food Assoc Canada Fall Conf;1–12
28. Hazewinkel HA, Tryfonidou MA. (2002) Vitamin D3 metabolism in dogs. Mol Cell Endocrinol;197:23–33.
Boland R, Skliar M, Curino A, et al. (2003) Vitamin D compounds in plants. Plant Sci;164:357–369.
29. Jäpelt RB, Jakobsen J. (2013) Vitamin D in plants: a review of occurrence, analysis, and biosynthesis. Front Plant Sci;4:136
30. Knight, A. and Leitsberger, M. (2016). Vegetarian versus meat-based diets for companion animals. Animals 6, 57.
31. Dodd SAS, Adolphe JL, Verbrugghe A. (2018) Plant-based diets for dogs. J Am Vet Med Assoc. Dec 1;253(11):1425-1432. doi: 10.2460/javma.253.11.1425. PMID: 30451617.
32. https://www.petmd.com/dog/wellness/evr_dg_how_long_do_dogs_live [Accessed 2 June 2021]
33. https://www.utep.edu/leb/pleistnm/stuff/stuff2.htm [Accessed 2 June 2021]
34. M S Martins, N K Sakomura, D F Souza, F O R Filho, M O S Gomes, R S Vasconcellos, A C Carciofi (2014) Brewer’s yeast and sugarcane yeast as protein sources for dogs, J Anim Physiol Anim Nutr (Berl) 2014 Oct;98(5):948-57. doi: 10.1111/jpn.12145.
35. Christina Golder, James L Weemhoff, Dennis E Jewell (2020) Cats Have Increased Protein Digestibility as Compared to Dogs and Improve Their Ability to Absorb Protein as Dietary Protein Intake Shifts from Animal to Plant Sources 24;10(3):541. doi: 10.3390/ani10030541.
36. Henkel J. (2000) Soy. Health claims for soy protein, questions about other components. FDA Consum ;34(3):13–15,18–20.
37. Yalçin, Sakine & Erol, H & Özsoy, Bülent & Onbaşılar, I. (2008) Effects of the usage of dried brewing yeast in the diets on the performance, egg traits and blood parameters in quails. Animal : an international journal of animal bioscience. 2. 1780-5. 10.1017/S1751731108003170.
38. Rosser EJ (1993) Diagnosis of food allergy in dogs. Journal of the American Veterinary Medical Association; 203(2):259-262.
39. Mueller RS, Olivry T, Prélaud P. (2016) Critically appraised topic on adverse food reactions of companion animals: common food allergen sources in dogs and cats. BMC Vet Res.12:9. Published 2016 Jan 12. doi:10.1186/s12917-016-0633-8
42. L. Martinez-Anton, M. Marenda, S.M. Firestone, R.N. Bushell, G. Child, A.I. Hamilton, S.N. Long, M.A.R. Le Chevoir (2018) Investigation of the Role of Campylobacter Infection in Suspected Acute Polyradiculoneuritis in Dog
46. D.F. Merlo, L. Rossi, C. Pellegrino, M. Ceppi, U. Cardellino, C. Capurro, A. Ratto, P.L. Sambucco, V. Sestito, G. Tanara, V. Bocchini (2008) Cancer Incidence in Pet Dogs: Findings of the Animal Tumor Registry of Genoa, Italy
https://doi.org/10.1111/j.1939-1676.2008.0133.x , journal of veterinary internal medicine
53. Okin GS (2017) Environmental impacts of food consumption by dogs and cats. PLoS ONE 12(8): e0181301. https://doi.org/10.1371/journal.pone.0181301
54. Dodd, S., et al.Owner perception of health of North American dogs fed meat- or plant-based diets. Research in Veterinary Science, Volume 149 ,2022, Pages 36-46, ISSN 0034-5288. https://doi.org/10.1016/j.rvsc.2022.06.002.
55. Knight A, Huang E, Rai N, Brown H (2022) Vegan versus meat-based dog food: Guardian-reported indicators of health. PLOS ONE 17(4): e0265662. https://doi.org/10.1371/journal.pone.0265662
56. Vale RJD, Vale B. Time to Eat the Dog?: The Real Guide to Sustainable Living: Thames & Hudson; 2009.
58. Pedrinelli V, Teixeira FA, Queiroz MR, Brunetto MA. Environmental impact of diets for dogs and cats. Scientific Reports. 2022;12(1):18510.
59. Mike Davies. Reported Health Benefits of a Vegan Dog Food – a Likert Scale-type Survey of 100 Guardians. Archives of Clinical and Biomedical Research 6 (2022): 889-905.
60. Davies, M., Alborough, R., Jones, L. et al. Mineral analysis of complete dog and cat foods in the UK and compliance with European guidelines. Sci Rep 7, 17107 (2017). https://doi.org/10.1038/s41598-017-17159-7
61. Contreras-Aguilar MD, Tecles F, Martínez-Subiela S, Escribano D, Bernal LJ, Cerón JJ. Detection and measurement of alpha-amylase in canine saliva and changes after an experimentally induced sympathetic activation. BMC Vet Res. 2017 Aug 22;13(1):266. doi: 10.1186/s12917-017-1191-4. PMID: 28830550; PMCID: PMC5568211.
62. Ballard FJ. Glucose utilization in mammalian liver. Comp Biochem Physiol. 1965 Mar;14:437-43. doi: 10.1016/0010-406x(65)90218-5. PMID: 14314983.
63. Kanazawa H. Fine structure of the canine taste bud with special reference to gustatory cell functions. Arch Histol Cytol. 1993 Dec;56(5):533-48. doi: 10.1679/aohc.56.533. PMID: 8129987.
64. Ingenpaß L, Abd El-Wahab A, Ullrich C, Kölln M, Ahmed MFE, et al. (2021) Nitrogen output in the urban environment using a vegetarian canine diet. PLOS ONE 16(9): e0257364. https://doi.org/10.1371/journal.pone.0257364
65. C. L. Cargo-Froom, A. K. Shoveller, M. Z. Fan, 227 Apparent and true digestibility of minerals in animal and vegetable ingredient based adult maintenance dog food, Journal of Animal Science, Volume 95, Issue suppl_4, August 2017, Page 112, https://doi.org/10.2527/asasann.2017.227
66. Venturini, KS, Sarcinelli, MF, Baller, MA, Putarov, TC, Malheiros, EB, Carciofi, AC. Processing traits and digestibility of extruded dog foods with soy protein concentrate. J Anim Physiol Anim Nutr. 2018; 102: 1077– 1087. https://doi.org/10.1111/jpn.12894
67. R. C. Hill, C. F. Burrows, G. W. Ellison, J. E. Bauer, The effect of texturized vegetable protein from soy on nutrient digestibility compared to beef in cannulated dogs, Journal of Animal Science, Volume 79, Issue 8, August 2001, Pages 2162–2171, https://doi.org/10.2527/2001.7982162x
68. Carciofi, A.C., Takakura, F.S., De-Oliveira, L.D., Teshima, E., Jeremias, J.T., Brunetto, M.A. and Prada, .F. (2008), Effects of six carbohydrate sources on dog diet digestibility and post-prandial glucose and insulin response. Journal of Animal Physiology and Animal Nutrition, 92: 326-336. https://doi.org/10.1111/j.1439-0396.2007.00794.x
69. Julia Guazzelli Pezzali, Charles Gregory Aldrich, Effect of ancient grains and grain-free carbohydrate sources on extrusion parameters and nutrient utilization by dogs, Journal of Animal Science, Volume 97, Issue 9, September 2019, Pages 3758–3767, https://doi.org/10.1093/jas/skz237