Rooted in our

love for dogs

DOG FOOD IS FAILING OUR DOGS

Even though we’re treating dogs more and more as part of our family, we’re still feeding them poor quality diets made up of left overs from animal carcasses like cartilage, lard, feathers and bone meal.

Why? Because it’s cheaper for pet food companies to use these by-products even though they offer very little nutritional value and over time contribute to many health problems. 

DOGS ARE DOGS, NOT WOLVES

There’s nostalgia for the days that dogs were considered wolves, but dogs are dogs and that’s amazing!

Humans and dogs have such a close relationship because we’ve evolved alongside each other for millennia. That means dogs have been eating people food and begging at the tables for scraps for thousands of years and science has proven that they absorb nutrients from plant-based sources, like we do.

SCIENCE-BACKED, FUNCTIONAL NUTRITION

After nearly a year of research, we’ve developed a delicious, high protein plant-based food for dogs.

Formulated by some of the leading veterinary nutritionists in the world and meets FEDIAF guidelines (the European regulatory body), omni’s dog food is 100% nutritionally complete and balanced. 

BETTER FOR DOGS AND THE PLANET

omni is founded by Guy, a small animal veterinarian who has witnessed firsthand the rising levels of nutrition related health problems in dogs. Guy’s co-founder Shiv comes from a family where plant-based dogs have thrived for generations.

Together they realised that plant-based diets are not only better for the planet, they’re also much healthier for dogs too. 

DOGS LOVE OUR FOOD

We’ve tried the food ourselves and we’re happy to report that it's all good stuff that you or I would want to eat too such as, pea protein, brown rice, pumpkin etc. what's not to love! In fact, at 30% protein content, there is more protein in omni than most other meat-based dog food diets.

Most importantly, dogs love it too!

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FACTS EVERY DOG PARENT SHOULD KNOW

Pet food has a huge environmental impact.

A study released by UCLA calculated that the meat-based food eaten by Americans’ dogs and cats generates the equivalent of 64 million tons of carbon dioxide per year, which has about the same climate impact as a year's worth of driving from 13.6 million cars.

Dogs need protein — not meat.

Many people believe dogs are carnivores. In fact, dogs can digest protein from multiple sources, because dogs are omnivores — scavenging omnivores, to be exact. They evolved alongside humans over tens of thousands of years, developing gut enzymes that allow them to digest a wide variety of foods. Even wolves in the wild derive nutrition from both plant and animal sources.

Yeast is a great source of protein!

The secret behind our high-protein, meat-free dog food is YEAST. These tiny microorganisms are miniature protein factories — they pump out ultra-high quality protein, grow easily at scale, and require radically fewer resources to produce.