Omni is in London!

Omni is on Regents Street in London!

Omni is stocked in the amazing Raye pop-up store for their Christmas edition!

Raye is an experiential store featuring a curation of emerging food, wellness and drink innovations, festive gifting & more among a shoppable green haven curated by ‘patchplants’.

Our vet formulated core life stage diets are on their shelves at the perfect time - a new study, using our delicious plant power, has just been published in a peer reviewed journal. It documents all sorts of potential health benefits that may be seen upon switching to Omni. Check it out below if you haven’t had the chance yet!

Link: ‘Reported Health Benefits of a Vegan Dog Food – A Likert Scale-Type Survey of 100 Guardians’

The full hours for the store are listed below but we have a special sampling session there 10:30 - 12:30 on Saturday the 17th of December, we’d love for you to drop by!

Full hours: Friday 04.11 - Sunday 18.12 // 10am - 7pm Mon-Sat // 12- 6pm Sun

Address: We Are Raye 310, 312 Regent St., London W1B 3AU

Click Here To Try Omni Vet Formulated Food & Treats

See our full range of products here.

FAQs

But aren’t dog’s carnivores?

Dogs are in fact nutritional omnivores as demonstrated by a robust scientific study published in the reputable journal Nature (1,2) in which it was shown that they have 30 copies of the AMY2B gene responsible for digesting plant-based foods.

They have also evolved relatively long intestines (21) (almost as long as humans) and relatively flat surfaces on their molars (31, 22) which they use for digesting and chewing a whole range of foods.

The common misconception that dogs are carnivores probably arises from the fact that they are classified in the order Carnivora but so are plenty of other species like bears, skunks, racoons who are omnivores and even the giant panda who thrives on a plant-based diet (20).

Is plant protein digestible to dogs?

Absolutely yes, studies which have looked at how much protein dogs can absorb from plant-based and fungi-based foods like soya and yeast demonstrated over 75% digestibility which is on par with meat-based foods (23, 24, 34, 35 & 25).

Both these protein sources also contain all 10 essential amino acids (36, 37) that dogs need to thrive.

Isn't there too much fibre in plant-based food?

The average amount of fibre in a commercial dog food diet is between 2-4%. omni’s plant-powered recipe has a fibre content of 3% which is on par with meat- based diets.

In our survey with over 200 dog owners, 100% reported that their dog’s stool consistency was either ‘normal’ or ‘perfect’ and there were no reports of any digestive upsets (data on file).

Can I mix omni with other meat-based diets?

We are proud that our recipes are nutritionally complete and so include everything your dog needs to thrive. This means omni can be fed as a sole ration. We also fully support a 'flexitarian approach' like meat free lunches or using omni as a mixer.

Every little helps to bring some of the health and environmental benefits of plant-power to meal times. Mixing omni with meat/fish will help to add variety into your dog’s diet whilst adding in healthy ingredients with a relatively low carbon footprint.

Can plant-based food provide the essential fatty acids dogs need?

All the essential fats and oils that dogs need, including omegas 3 and 6 are found in a variety of both meat and plant-based foods (31, 28).

omni’s recipe is rich in plant-based sources of these nutrients so your dog will get all the essentials they need.

I hear a lot about feeding raw meat, isn’t that better?

Feeding raw meat to dogs has become a very popular trend in recent years, but most vets will warn against this practise. This is because the cooking process is vital to help kill off dangerous bacteria like E coli, Salmonella and Campylobacter (9) that have necessitated several food recalls from the market and caused serious illness and even death in both dogs and their owners (40, 41, & 42).

There are also several worms and parasites that are only killed off when raw meat is cooked. Dogs are dogs, not wolves and thanks to their domestication over thousands of years, thankfully don’t need to hunt to get their grub nor do they need to eat raw meat, it's just not worth the risk.

References

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3. The European Pet Food Industry (FEDIAF) Nutrition [ Accessed on 3 June 2021] Available online: http://www.fediaf.org/self-regulation/nutrition/

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21. https://www.petmd.com/dog/nutrition/7-interesting-facts-about-your-dogs-digestive-system

22. http://www.vivo.colostate.edu/hbooks/pathphys/digestion/pregastric/dogpage.html

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40. https://www.kentlive.news/whats-on/shopping/salmonella-fears-spark-urgent-recall-4328262

41. https://www.food.gov.uk/news-alerts/alert/fsa-prin-31-2020

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