For Shinier Coats
plant-based treats for
OMNI TREATS - Shiny-Coats
plant-based treats for
OMNI TREATS - Shiny-Coats
Vet formulated treats naturally rich in omega 3 & 6, magnesium, iron and beta-carotene for healthy skin & shiny coats (from 8 weeks old +).
Free delivery on orders over £39
Ingredients
Ingredients
Brown Rice, Banana Meal, Oats, Pumpkin Flour, Potato, Quinoa, Nutritional Yeast, Sweet Potato, Linseed (5%), Coconut (5%), Lentils, Chia Seed (2%), Apple, Carrot (2%), Spinach, Cranberry, Sunflower Oil (1%).
Analytical constituents
Analytical constituents
Crude Protein - 10%
Crude Fat - 9%
Crude Fibres - 6%
Crude Ash - 4%
As seen in
Vet formulated treats for shiny coats
Our plant-based treats contain nourishing linseed, coconut, chia seeds and carrots, naturally rich in omega 3 & 6, magnesium, iron and beta-carotene for skin and coat vitality.
Omni Success Stories
Ernie
"Ernie has been on Omni for over a year now. Since switching to Omni we have noticed a positive difference in
Ernie's coat and skin. Ernie's fur is very soft and shiny and we have not experienced any skin concerns since switching."
- @ernie_the_english_terrier
Hector
"Hector has been on Omni's dry food for about 6 months now. His coat is so shiny and clear, and he's a lot more
energetic. He absolutely loves Omni! They're the first dog biscuits he's happy to eat without any wet food to
accompany it. ”
- @faythevegan
Chase
"Chase has been fed Omni for about 2 years, prior to this he was raw fed. The reason I switched to Omni is because he suffers with allergies. Chase loves his food, he's super healthy and full of energy (and mischief). He is
fully plant-based with both food and treats and he is thriving."
- @noblood_no.tears
Marvin
“Omni has been the best food I've ever tried for Marvin. His coat, behaviour and poop have been so much healthier. I would recommend Omni to everyone!”
- @mardymarvin
Minnie
“Minnie has been on Omni for a couple of months now, previously she was not a fan of the kibbles. She loves Omni and we love it too. Her coat looks lovely as it is very shiny and healthy."
- @minniemo
Packed with high quality, science backed ingredients.
Banana
Bananas are high in potassium, vitamin B6, & vitamin C, and magnesium, all of which helps to keep bones strong, maintain muscle function, improve brain function, and keep the immune system functioning well.
Pumpkin
Pumpkin is rich in vitamin A and zinc and is great for your dog’s skin and coat. It also contains high amounts of an amino acid cucurbitacin, which is toxic to many common dog parasites and may help to expel worms.
Sweet Potato
Sweet potatoes provide an excellent source of dietary fibre, which may help the digestive system function more effectively. In humans, eating fibre on a regular basis has been shown to lower the risk of heart disease and certain types of cancers. They are highly nutritious and loaded with lots of vitamins and minerals too including Vitamin A, C, B3, B5, B6 manganese and copper.
Coconut
As well as being high in vitamins and minerals, coconut is thought to have anti-inflammatory effects and help maintain healthy skin.
Cranberries
may help prevent urinary tract infections by preventing the bacteria and fungi from latching onto the wall of the urinary tract.
Apple
Apples are a great source of vitamin A and vitamin C which have antioxidant properties to help control inflammation.
Carrots
Carrots contain essential vitamins and minerals like beta carotene which dog’s convert to Vitamin A. They are also rich in vitamin K and potassium, great for your dogs eyes and immune system.
Spinach
Spinach is full of iron, magnesium, and essential vitamins such as vitamin A, vitamin C, vitamin E, and vitamin K. This means it has all sorts of benefits such as maintenance of bone health and antioxidant effects.
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FAQs
Don’t dogs need meat?
Lots of people think dogs require meat in their diet but there is scientific evidence to prove that dogs thrive on plant-based diets (7, 11, 31, 54). In fact some of the longest living dogs on record were fed entirely plant-based, like Guinness World Record holder Bramble, who lived to the age of 25 (16, 17). In one study reported by world renowned vet and professor of animal welfare at The University of Winchester Dr. Andrew Knight, the median life expectancy of plant-based dogs was reported to be almost 13 years old (11), which is above average (32) and in certain parts of the world like India and Sri-lanka dogs have also been thriving on plant-based diets for generations (18).
Moreover, a recent peer reviewed study that monitored thousands of dogs eating various diets found that those on vegan diets lived up to 18 months longer than those eating conventional meat-based diets (54). Another research group found that dogs eating vegan diets required fewer lifetime medications and needed to visit the vet less frequently for health concerns (55). There’s now even data to show that plant-based dogs experience health benefits that their meat-eating counterparts don’t, such as improvements in gut health, resolution of skin complaints and reduction in anxious behaviours like aggression (59). One study also showed that dogs suffering from vitamin D deficiency after being fed a variety of popular meat based diets saw a resolution in their deficiency after switching to a vet formulated vegan dry food diet (72). The take home message is that dogs do not require meat, they need protein but this can come from delicious plant-based sources too (4, 5, 6, 31).
But aren’t dog’s carnivores?
Dogs are in fact nutritional omnivores as demonstrated by a robust scientific study published in the reputable journal, Nature (1,2) in which it was shown that they have 30 copies of the AMY2B gene responsible for digesting plant-based foods.
They have also evolved relatively long intestines (21) (almost as long as humans) and relatively flat surfaces on their molars (22, 31) which they use for digesting and chewing a whole range of foods. Dogs also have other hallmarks of an omnivore such as producing salivary amylase (61), high levels of glucokinase (62) ,and having Type D tastebuds (63).
The common misconception that dogs are carnivores probably arises from the fact that they are classified in the order Carnivora but so are plenty of other species like bears, skunks, racoons who are omnivores and even the giant panda who thrives on a plant-based diet (20).
Is plant protein digestible to dogs?
Absolutely yes, studies which have looked at how much protein dogs can absorb from plant-based and fungi-based foods like soya and yeast demonstrated over 75% digestibility which is on par with meat-based foods (23, 24, 25, 34, 35, 64-69). Both these protein sources also contain all 10 essential amino acids (36, 37) that dogs need to thrive.
Isn't there too much fibre in plant-based food?
The average amount of fibre in a commercial dog food diet is between 2-4%. Omni’s plant-powered recipe has a fibre content of 3% which is on par with meat- based diets. In our taste test trials with over 200 dog guardians, 100% of participants reported that their dog’s stool consistency was either ‘normal’ or ‘perfect’ and there were no reports of any digestive upsets*. Additionally, recent peer reviewed research that was published in a scientific journal showed that out of 100 dogs eating the Omni diet for up to a year, 90% with watery faeces saw an improvement after switching from a meat-based diet to Omni and 86% of dogs with soft faeces became more firm/normal after switching to Omni (59).
Can I mix omni with other meat-based diets?
We are proud that our recipes are nutritionally complete and so include everything your dog needs to thrive. This means Omni can be fed as a sole ration. For those not quite ready to go fully plant-basee, we also fully support a 'flexitarian approach' like meat free lunches or using Omni as a mixer. Every little helps to bring some of the health and environmental benefits of plant-power to meal times.
Can plant-based food provide the essential fatty acids dogs need?
All the essential fats and oils that dogs need, including omegas 3 and 6 are found in a variety of both meat and plant-based foods (28, 31). Omni’s recipe is rich in plant-based sources of these nutrients so provides the necessary essential fatty acids required to thrive.
References
* Data on file
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- The European Pet Food Industry (FEDIAF) Nutrition [ Accessed on 3 June 2021] Available online: http://www.fediaf.org/self-regulation/nutrition/
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- Brown W.Y., Vanselow B.A., Redman A.J., Pluske J.R. (2009) An experimental meat-free diet maintained haematological characteristics in sprint-racing sled dogs. Br. J. Nutr.;102:1318–1323. doi: 10.1017/S0007114509389254
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