Pioneered By Vets
Backed By The Dragons

Delicious, allergy friendly food and
supplements that dogs crave. Created by loving
vets, rooted in evidence based health benefits.

Shop Supplements Shop Dog Food

Pioneered By Vets
Backed By The Dragons

Delicious, allergy friendly food and
supplements that dogs crave. Created by loving
vets, rooted in evidence based health benefits.

Shop Supplements
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Novel Protein

High quality, cruelty free protein to fuel their everyday lives

Vet Formulated

Optimised to be tasty yet nutritionally balanced and 100% complete.

Cooked Consciously

Slow-cooked and ethically made for a healthier planet and happier pets.

Made In The UK

We are a UK based company that make and manufacture in the UK.

Allergy Friendly and Delicious

50% off all products using the code BLACKFURDAY

50% OFF

Supplements

Revolutionary 1-A-Day supplements that take the fuss away

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50% OFF

Life Stage Diets

Gently steam baked complete dry food, specific for puppies, adults, seniors and allergy prone dogs.

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50% OFF

Wet Food

Delicious wet food complete meals and toppers to bring excitement back to meal times.

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50% OFF

Dog Treats

Delicious training treats with functional benefits.

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Real Dogs , Real Results

Revolutionary 1-A-Day Supplements

50% off all products using the code BLACKFURDAY

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50% OFF

Stress & Anxiety

With calming properties of L-Tryptophan, Passion Flower & L-Theanine.

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50% OFF

Irritated Skin

With soothing dermal properties of Beta Glucans & Omega Rich Algae.

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50% OFF

Joints & Mobility

With bone and tissue supporting properties of Chondroitin, Glucosamine & Hyaluronic Acid.

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50% OFF

Probiotics

With Pre and Probiotics, Kaolin Toxin Binders and Insulin.

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50% OFF

Mulitvitamins

With fortifying B-vitamins, Choline, Selenium, Taurine & L-Carnitine.

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50% OFF

Anal Glands

With alleviating properties of psyllium Husk, Toasted Pumpkin Seeds, & Apple Pectin.

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Talk To A Vet
For FREE

• Book a FREE Appointment
• Talk to a Vet
• We'll keep notes for a follow-up
• FREE follow-ups for food and supplement Subscribers

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Pioneered By Vets

OUR PROMISE

The Best Decision for Your Pet

As vets, we’ve seen first-hand the level of nutrition-related disease in our pets. 1-in-2 dogs are obese, 1-in-3 will get cancer, while skin and gut issues are soaring. We've removed processed animal byproducts and lard from all our products. Our clean, novel protein diets and supplements are formulated to support dogs living happy, healthier lives and all our recipes are allergy friendly. If you don’t notice the benefits of switching or your dog doesn’t love it, we promise to refund your first order!

Dr. Guy Sandelowsky BVM BVS MRCVS & Shiv Sivakumar

CO-FOUNDERS

Our Vets & Scientists

DR. M DAVIES

BVetMed CertVR CertSAO FRCVS
As one of our advisors, you’ll find Mike, a small animal clinical nutrition specialist, giving us his advice and technical expertise.

DR. W RODEN

BVM BVS (Hons) BVMedSci (Hons) MRCVS
You’ll often find Billy running our online vet consultations that are available to subscribers and answering any questions you may have!

DR. M DEGAWA

BVSc MRCVS
You’ll often find Miteki coming up with all sorts of creative content ideas and answering any questions you may have!

DR. S KAY

BVetMed MRCVS CertAVP
You’ll often find Sophie creating interesting veterinary information and answering any questions you may have!

DR. H VAUGHAN

Holly is a big vegan advocate and has years of experience helping lots of dogs and cats in need.

DR. G SANDELOWSKY

BSc (Hons) BVM BVS MRCVS CertSAS, Co-Founder of Omni
As one of Omni’s Co-Founders, Guy is involved in the day-to-day running of our small business.

VET ON A MISSION

Pet supplements shouldn’t be a chore to administer - that’s why we’re on a mission to revolutionise them so they are something your dog looks forward to on a daily basis and importantly enjoy also!

SUSTAINABLE & ATTAINABLE

Omni's Impact vs Conventional

Pet Food Brands

92%

less land

61%

less water

73%

less greenhouse gases

0%

Antibiotics

Treat A Rescue

By choosing Omni, you are helping a rescue dog. That’s because, with every happy customer, we donate a bundle of healthy treats to Battersea every month.

0 Trees

Off Set CO²

We’ve partnered with Greenpspark to offset any emissions during making and transport. Moreover, they help us support accredited social and environmental projects.

The Omni Difference

CATEGORY

Novel Protein

  • Vet Founded
  • Proven Health Benefits
  • 100% Cruelty Free
  • Planet Friendly
  • Taste Test
  • Money Back Guarantee
  • Affordable
Find out more

CATEGORY

Processed Meat

  • Proven Carcinogen For Humans
  • Unhealthy Lard Used For Flavour Enhancement
  • Cheap Animal By Products Used To Make Up Protein Content
  • High Sugar Fillers Typical Like White Rice & Corn

CATEGORY

Other Novel protein

  • Lack All Life Stage Specific Diets (Puppy & Adult & Senior)
  • No Peer Reviewed Health Benefits
  • No In House Complimentary Vet Consultation Service
  • Lack Meat Like Texture Wet Food

CATEGORY

Raw Meat

  • Higher Risk of Parasites
  • Bacteria Can Spread to Vulnerable People in The Household
  • Higher Risk Of Stomach Infections
  • Some Brands Not Nutritionally Balanced

CATEGORY

Fresh Frozen

  • Lots of Plastic
  • Expensive £££
  • Requires Freezer Space
  • Time Needed to Defrost

Did You See Us In The Den?

Checkout what the Dragons had to say about our delicious, novel protein-based dog food and supplements.

Discover More

COMING SOON...

Hypoallergenic, Soft Chew Supplements for Cats

We've created one of the world's first range of soft chew supplements for cats, that support allergy prone cats. They target common health issues including bladder pain, stress, kidney disease and fur balls. That's all we can say here, but sign up for more insider information:

Real Dog, Real Results

Rated Excellent

Omni is trusted by hundreds of consumers for our vet formulated products and reliable service.

Noticeably Better

“These joint support chewables have made a noticeable difference. He’s back to wagging his tail on our walks without any signs of discomfort!” - Lydia

Tastier than other dry food!

“Our dog gets bored of regular dry food, but its been 3 Years on Omni now and the excitement is like day 1, still!”

Calming and rearding!

"These treats calm and reward my doggy all in one, we get through a bag a week tbh!"

Our Dog's a Super Fan

"Minnie has been on Omni for a couple of months now,
previously she was not a fan of the kibbles. She loves Omni and we love it too."

All Cleared UP!

"She was constantly itching, but since starting this supplement, the scratching has reduced. Her coat is so much softer, too!" - Adam

These treats are magic!

"These treats are like magic, my dog prefers them to cheese! Love that they are supporting her joints also."

NO MORE SCOOTING!

“Dealing with my dog’s anal gland issues was a constant struggle until I found these soft chews.” - Magnus

Senior diet working great!

“We’ve noticed our older dog’s joins are better since switching to Omni”

Questions?
We Have Answers

Absolutely! Studies which have looked at digestibility of novel protein sources in dogs have demonstrated over 75% digestibility which is on par with conventional, animal based protein foods. When combined properly, these novel protein sources also contain all 10 essential amino acids (protein building blocks) that dogs need to thrive.

All our supplements are made using evidence based ingredients and packed into a tasty 1-a-day soft chew, tailored to your dog’s size, making them tasty and convenient for you both. They are also free from soya, grain and other common allergens so ideal for dogs with sensitive tummies..

A survey-based study reported in the Vet Times in 2023 did indeed find that dogs eating plant-powered diets were living up to 18 months longer than their processed-meat eating counter parts, more research is needed but promising findings indeed!

Yes - we spent a very long time making sure that our food and supplements are not only healthy but absolutely delicious. If you have a fussy dog and you’re concerned they may not like Omni, give us a go and if it doesn’t work out, we will refund you the paid price for the product. For more information please read our terms & conditions, via our website footer.

We’ve worked with Climate Partners to show that compared to a traditional pet food diet, Omni is up to 72% more resource efficient in terms of CO2 emissions, land and water use. We also never rely on the slaughter of livestock to produce our products and use recyclable paper bags for our life stage diets.

Our friendly customer excellence team is on hand to help answer any questions you may have. Simply email us 24/7 at woof@omni.pet or call us on 0204 538 4509 (Monday - Friday, 9am-5pm). We also offer a complimentary vet consultation service to prospective and existing customers. Our highly experienced and friendly vets can help guide you on your pet’s general health requirements and when appropriate make necessary nutritional and health recommendations, please follow the ‘Vet Appointments’ tab in the menu bar to book.

Still got a question? Check out the FAQs page for more

FAQs

Check out the FAQs page for more

FAQs