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A 2006 robust study published in the journal Nature proved what we’ve suspected for decades, dogs are omnivores. They have evolved over 30 genes that allow them to digest plant-based foods. Stool sample analysis has shown that this occurred over 8,000 years ago.

We also know that dog’s intestines are also almost as long as ours and that, like us, their molars have relatively flat surfaces adapted for chewing and grinding plant-based foods. This Is why they are able to absorb all the goodness plants have to offer.  


The sad reality is that dogs don’t live long enough, with average life expectancy thought to be around 8 to 11 years of age. One study that looked at the median life span of dogs on plant-based diets, found it to be almost 13.

In addition, some of the oldest dogs on record were vegetarian. This includes Bramble, the border collie that lived to 25 and broke the world record for oldest dog.

This makes sense, healthy plant-based ingredients are free from nasties like animal fat, carcinogens and antibiotics. Based on this, we believe feeding a cleaner, plant-based diet helps to give your dog the best chance of a long, happy and healthy life. 

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It’s hard to imagine a population of dogs put under more physical strain than sprint racing Siberian Huskies. Not only do they have to carry heavy loads as they sprint long distances, they have to do this at sub-zero temperatures.

A 6 month study that monitored the blood work and clinical parameters of these dogs whilst on a completely plant-based diet found that these dogs had optimal vitals and were fit and healthy. This proves that dogs don’t just ‘survive’ on plant based diets but that they thrive on them. 

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Protein is is one of the most important nutrients dogs require to thrive and one of the key inclusions in a dogs diet.

Indeed, they need a full compliment of essential amino acids (the building blocks of protein) and, crucially, these need to be absorbable. A lack of adequate protein can result in liver disease, immune dysfunction and muscle atrophy.

That’s why we made it a point to ensure omni is protein rich. Our proprietary blend is perfectly balanced, highly digestible and surpasses the minimum protein requirement set out by FEDIAF, the European regulatory body.

In fact, at 30%, omni contains more protein than most meat-based diets on the market. 


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It's been a while since it was proven that processed meat diets are linked to cancer in humans, yet it continues to be the main ingredient in most dog food.

Considering the sad fact that 1 in 3 dogs will tragically pass away due to cancer in their lifetime, we think its vital that we move away from these conventional diets and start feeding our beloved four-legged companions better quality food.

At omni, all of our recipes are 100% free from processed meat and we’ve included delicious superfoods like blueberries and cranberries, which contain antioxidants that have been scientifically proven to help ward off cancer.

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In an effort to move away from feeding dogs processed meat, some dog parents have turned to feeding raw meat diets instead.

Most vets will warn against this practise and for good reason too. The process of cooking meat is essential to kill off dangerous bacteria like E Coli, Salmonella, Campylobacter and various parasites. Contamination with these microbes has necessitated countless recalls from the market and sadly caused serious illness and even death in both dogs and their owners.

A lot of the marketing around these diets is centred around trying to convince people that dogs are actually like wild wolves and as such should eat like they do. The reality however is that dogs are dogs and unlike wolves and other wild animals that hunt for their food, have been domesticated over thousands of years and are just as suseptible to food poising as we are.

Feeding raw simply is not worth the risks it poses to your family and your dogs health.