Playful recommended
Playful recommended
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Vet Formulated
plant-based food for
Puppy Dogs
plant-based food for
Rated 5.0 out of 5 stars
48 Reviews
up to 1 year old
Nutritionally complete food made to support growth of bones and muscles, brain development, and healthy digestion for explorative and inquisitive pups.
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Incl 20% Subcription Discount
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Vet formulated
plant-based treats for
Shiny Coats
plant-based treats for
Rated 5.0 out of 5 stars
2 Reviews
Vet formulated treats naturally rich in omega 3 & 6, magnesium, iron and beta-carotene for healthy skin & shiny coats.
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Formulated by vets, supported by science.
Hear from our experts & customers
“A scientifically formulated plant-based diet can offer dogs healthy ingredients that are also better for the planet.”
Dr. Guy Sandelowsky, BVM BVS MRCVS
“The obvious starting point for me was to eliminate troublesome ingredients like processed meat and rendered animal fats that we know have been linked to cancer and obesity in humans."
Dr. Guy Sandelowsky, BVM BVS MRCVS
“With the growing body of evidence in support of plant-based dog foods, I think it is a great way to reduce our environmental impact in a very ethical manner.”
Dr. Sophie Kay CERTAVP BSC BVETMED MRCVS
Collapsible content
Don’t dogs need meat?
But aren’t dog’s carnivores?
Is plant protein digestible to dogs?
Isn't there too much fibre in plant-based food?
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