Playful recommended

Puppy Dog food
up to 1 year old
From £29.59

Nutritionally complete food made to support growth of bones and muscles, brain development, and healthy digestion for explorative and inquisitive pups.

Puppy Dog food

up to 1 year old

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Treat SHINY COATS 100g (pre-order)
From £3.30

Vet formulated treats naturally rich in omega 3 & 6, magnesium, iron and beta-carotene for healthy skin & shiny coats.

Treat SHINY COATS 100g (pre-order)

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Hear from our experts & customers

“A scientifically formulated plant-based diet can offer dogs healthy ingredients that are also better for the planet.”

Dr. Guy Sandelowsky, BVM BVS MRCVS

“The obvious starting point for me was to eliminate troublesome ingredients like processed meat and rendered animal fats that we know have been linked to cancer and obesity in humans."

Dr. Guy Sandelowsky, BVM BVS MRCVS

“With the growing body of evidence in support of plant-based dog foods, I think it is a great way to reduce our environmental impact in a very ethical manner.”

Dr. Sophie Kay CERTAVP BSC BVETMED MRCVS

Collapsible content

Don’t dogs need meat?

But aren’t dog’s carnivores?

Is plant protein digestible to dogs?

Isn't there too much fibre in plant-based food?

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Subscribe to save up to 60% OFF your 1st order & unlock other amazing benefits

Lifetime discount of 10% on all
subsequent purchases

Complimentary monthly online vet consultations in a relaxed environment

Pre-scheduled deliveries - never run out of dog food again