Beyond the Bowl: Why Novel Protein Diets Are a Game-Changer

When it comes to feeding our dogs, the conversation is moving beyond tradition. Increasingly, dog carers are exploring alternatives to meat-heavy diets. This isn’t only about sustainability, it’s about recognising that many dogs can thrive on novel protein sources.

Why Consider a Novel Protein Diet?

Just like people, dogs can develop sensitivities and intolerances to frequently used animal proteins, such as beef and chicken. These often show up as persistent itching, troublesome ear infections, or an upset stomach.

Novel protein diets, including Omni’s allergy-friendly, vet-formulated recipes, provide a solution. By eliminating common triggers, they still deliver every essential nutrient your dog needs to stay healthy and happy.

At Omni, our diets are:

• Vet-formulated. Each recipe is designed by veterinary experts to meet complete and balanced nutritional standards.
  

• Built on novel proteins. We reduce the risk of allergic reactions by using proteins less common in dog food.
  

• Optimised for absorption. Our ingredients are carefully chosen for high bioavailability, so your dog can efficiently absorb and use nutrients.

The Science Behind Novel Protein Nutrition

Dogs are omnivores, capable of thriving on well-formulated diets that include high-quality plant and novel proteins. With the right balance of amino acids, vitamins, and minerals, these diets are proven to support long-term health.

Clinical studies show that novel protein formulations can:

• Support healthy skin and a shiny coat

• Lessen symptoms in dogs prone to allergies

• Deliver consistent, balanced energy for an active lifestyle

A Modern View of Canine Nutrition

Switching to a novel protein diet isn’t about limiting your dog’s choices, it’s about expanding them. By avoiding the most frequent allergens, you give your dog the chance to thrive on food that is delicious, nutritionally complete, and supported by science.

At Omni, we understand how difficult it can be to watch your dog struggle with allergies and discomfort. That’s why our mission is simple: to make mealtimes healthier, safer, and more enjoyable, so bowls are emptied, and tails keep wagging.

Sources

• Mueller RS, Olivry T, Prélaud P. (2016). Common food allergen sources in dogs and cats. BMC Vet Res. https://bmcvetres.biomedcentral.com/articles/10.1186/s12917-016-0633-8
  
  

• Olivry T, Mueller RS. (2017). Prevalence of cutaneous food reactions in dogs and cats. BMC Vet Res. https://bmcvetres.biomedcentral.com/articles/10.1186/s12917-017-0973-z
  

• Picco F, et al. (2008). Canine atopic dermatitis and food-induced allergic dermatitis in Switzerland. Vet Dermatol. https://pubmed.ncbi.nlm.nih.gov/18477331/