Beyond the Bowl: Why Novel Protein Diets Are a Game-Changer

When we think about our dogs' food, the conversation is moving past simple preferences and traditional ingredients. A growing number of pet owners are looking at alternatives to common meat-based diets. This shift isn't just about sustainability; it's about recognising that many dogs can flourish on novel protein sources.

Why Should You Consider a Novel Protein Diet?

Just like people, dogs can develop sensitivities and intolerances to frequently used animal proteins, such as beef and chicken. These issues often manifest as persistent itching, troublesome ear infections, or an upset stomach. Novel protein diets, which include expertly formulated plant-powered recipes, offer a solution. They eliminate these common triggers while delivering every essential nutrient your dog needs to be healthy and happy.

Here at Omni, our diets are:

• Vet-Formulated: Each recipe is developed by veterinary experts to meet complete and balanced nutritional guidelines.

• Built on Novel Proteins: We reduce the risk of allergic reactions by using proteins that are less common in dog food.

• Optimised for Absorption: Our ingredients are chosen for their high bioavailability, meaning your dog can efficiently absorb and use the nutrients.

The Science Behind Plant-Powered Nutrition

Despite some common myths, dogs are omnivores and are perfectly capable of thriving on a balanced plant-based diet. When formulated with the correct balance of amino acids, vitamins, and minerals, high-quality plant proteins provide excellent nutrition. Clinical studies have shown that these diets can:

• Support healthy skin and a shiny coat.

• Lessen symptoms in dogs prone to allergies.

• Deliver consistent, balanced energy for an active life.

A Modern View of Canine Nutrition

Switching to a novel protein diet isn't about limiting your dog's choices—it's about expanding them. By avoiding the most frequent allergens, you give your dog an opportunity to thrive on food that is both delicious and supported by scientific evidence.

We know how difficult it is to see your dog struggle with allergies and discomfort. Our mission is to make mealtimes simpler, safer, and more enjoyable for you both. With Omni, every recipe is carefully crafted to ensure bowls are left empty and tails keep wagging.