Big News: Omni is Now B Corp Certified! 🌍🐾

We’ve got something HUGE to share—and we couldn’t be prouder… Omni is now officially a Certified B Corporation! 🎉

This milestone marks a major moment in our journey, and it’s all thanks to the support of our amazing community (that’s you!), our dedicated team, and our unwavering belief that doing business can – and should – be a force for good.

So… What Is B Corp Certification?

B Corp stands for Benefit Corporation Certification, and it's awarded to businesses that meet the highest standards of social and environmental performance, accountability, and transparency.

Put simply: B Corps are companies that are not just driven by profit—they’re driven by purpose.

The certification is administered by B Lab, a nonprofit that rigorously assesses everything from a company’s supply chain and employee benefits to its environmental impact and ethics. Businesses must reapply and get reassessed every 3 years—ensuring that certified companies keep walking the walk.

Why Are We SO Excited About This?

Because it confirms everything we’ve worked for since Day One.

We founded Omni on the mission to put dogs’ health and the planet’s health first—and this certification validates the effort, passion, and care we’ve poured into everything from how we source our ingredients to how we treat our team and interact with our community.

It’s a proud moment for everyone in the Omni family.

“Achieving B Corp certification really makes me take a pause (and not much does these days!)—it shows how far we’ve come, and I can’t wait to see where our incredible journey goes next.”
— Dr. Guy, Co-Founder

“I’m genuinely over the moon at this accreditation. It’s an incredibly proud moment not just for me, but for the whole Omni team—without whom, none of this would be possible.”
— Shiv, Co-Founder

And our backers on BBC’s Dragons’ Den agree:

"Omni achieving B Corp status is a great milestone—not just for the business, but for what it represents. They’ve proven that it’s possible to grow fast, stay mission-driven, and raise the bar on sustainability, all at once. That’s exactly why I chose to back them!"

— Steven Bartlett

"Omni achieving B Corp Certification just confirms all the reasons I chose to invest. It’s great to see a brand helping pets thrive whilst also setting a new high bar for environmental sustainability."

—Deborah Meaden

What Sets Omni Apart

We’re challenging the status quo in pet nutrition by working for pets AND the planet, not against it.

• No animal proteins: Our recipes are crafted for allergy-prone pets, skipping animal proteins entirely for hypoallergenic, sustainable options—going far beyond the “premium” meat-based foods that dominate the market (and drive up environmental impact).

• Transparency & integrity: Amidst an industry awash with “green” claims, we’re doubling down on genuine progress and honest communication.

As Dr. Guy puts it:

“There is a misconception that the more meat a food contains, the better it is for dog health, which has fuelled a rising trend in high percentage meat diets. The reality is that dogs need protein, not meat. We now have plenty of more sustainable protein options available to us and many confer health benefits too.”

And, as he notes, “It’s hard to see how pet foods, which hero meat, are environmentally sustainable when peer reviewed research has proven that animal agriculture is dramatically harming our planet.”

How Did We Make It Happen? People. Packaging. Purpose.

Rather than simply chasing a badge, our founders set out to transform every part of Omni’s operations:

People-First Policies

• Generous wellness allowances, full health & dental care, industry-leading paid holidays, and meaningful training for every team member.

• Inclusion initiatives and recognised certification programs for professional growth.

• Personal environmental and social goals for every employee—fostering real accountability and impact.

• 90%+ employee satisfaction and a proven, thriving flexible work culture.

Smarter Systems & Packaging

• All products are made in the UK, reducing transport emissions and supporting the local economy.

• We use recycled packaging, track our emissions, and conduct energy audits.

• We donate to dog rehabilitation centres and shelters, with ongoing fundraising, charity support, and hands-on environmental efforts like tree planting and beach clean-ups.

• Transparent impact tracking and a robust impact KPI framework keep us pushing forward, year after year.

What Does This Mean for You (and Your Dog)?

As a customer, it means you can trust that Omni is a company that's committed to doing things right.

We’ll never compromise on quality, sustainability, or the care we put into our products and customer service. You can feel confident knowing your dog is getting high-quality nutrition from a business that genuinely cares about making a positive impact.

Plus, you’ll be supporting a brand that’s part of a global network of companies dedicated to making the world a better place—for people, pets, and the planet.

What’s Next?

This is just the beginning! 🌱

We’re committed to maintaining our certification, pushing forward on our sustainability goals, and continuing to find new ways to be transparent, ethical, and impactful in how we operate.

Thank you for being part of this journey. Every bowl, treat, and supplement you choose from Omni supports our mission—and we couldn’t be more grateful.

Here’s to healthier dogs and a happier planet 🐶🌍