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Nutritionally complete with all the essential proteins, fats, vitamins and minerals that your dog needs to thrive

Vet formulated and grounded in science

Protein rich (30%)

Supportive of gut microbiome

Supportive of growth

Planet friendly

UK made

Recyclable packaging

Placeholder Omni Adult Dog Food

Ingredients

Potato Protein, Pea Starch, Hi-Pro Soya, Brown Rice, Dried Yeasts, Sweet Potato, Oats, Peas, Pea Protein, Carrot Flakes, Rapeseed Oil, Hydrolysed Vegetables, Lentils, Sunflower Oil, Minerals, Micro Algae, Blueberries, Cranberries, Pumpkin

Nutritional information

Analytical Constituents

Protein - 30%

Fat - 9%

Fibre - 3%

Vitamins and minerals - 6%

Vitamins and minerals

Supplemented (per Kg):

Vitamins: Vitamin A 25,000iu, Vitamin D3 1,800iu, Vitamin E 245iu, Taurine 1,500mg, L’Carnitine 250mg. 

Amino Acids: Methionine 2,000mg.

Trace Elements: Zinc (as Zinc Sulphate Monohydrate)70mg, Zinc (as Zinc Chelate of Glycine Hydrolysates) 50mg, Manganese (as Manganous Sulphate Monohydrate) 25mg, Iron (as Iron (II) Sulphate Monohydrate) 30mg, Copper (as Copper (II) Sulphate Pentahydrate) 10mg, Iodine (as Calcium Iodate Anhydrous) 1.56mg, Selenium (as Organic Selenium 3b8.10) 0.2mg.

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100% nutritionally complete, plant-powered kibble made from delicious science backed ingredients with all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.

Nutritionally complete
High protien
Vet formulated
Plant based
Recyclable Packaging

Packed with high quality, science backed ingredients.

Carrots

Carrots contain essential vitamins and minerals like beta carotene which dog’s convert to Vitamin A. They are also rich in vitamin K and potassium, great for your dogs eyes and immune system.

Blueberries

Blueberries are an excellent source of antioxidants, fibre, and vitamins C and K, which support your dog’s immune system.

Microalgae

Algae is a superfood and a great source of protein, fatty acids, antioxidants, vitamins, minerals and fibre.

Soya

Soya is an amazing source of bodybuilding protein with ALL 10 ESSENTIAL AMINO ACIDS a healthy dog needs to thrive. It’s easily digested and has been shown to possibly lower cholesterol levels in humans.

Cranberries

Cranberries may help prevent urinary tract infections by preventing the bacteria and fungi from latching onto the wall of the urinary tract.

Pumpkin

Pumpkin is rich in vitamin A and zinc and is great for your dog’s skin and coat. It also contains high amounts of an amino acid cucurbitacin, which is toxic to many common dog parasites and may help to expel worms.

Sweet Potato

Sweet potatoes provide an excellent source of dietary fibre, which may help the digestive system function more effectively. In humans, eating fibre on a regular basis has been shown to lower the risk of heart disease and certain types of cancers. They are highly nutritious and loaded with lots of vitamins and minerals too including Vitamin A, C, B3, B5, B6 manganese and copper.

Peas

Peas are rich in iron and calcium, and high in fibre. Pea protein is highly digestible in dogs and contains many of the amino acids needed for healthy body functions. It is also rich in lysine and iron which help to promote a healthy immune system and muscle growth.

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FAQs

But aren’t dog’s carnivores?

Dogs are in fact nutritional omnivores as demonstrated by a robust scientific study published in the reputable journal Nature (1,2) in which it was shown that they have 30 copies of the AMY2B gene responsible for digesting plant-based foods.

They have also evolved relatively long intestines (21) (almost as long as humans) and relatively flat surfaces on their molars (31, 22) which they use for digesting and chewing a whole range of foods.

The common misconception that dogs are carnivores probably arises from the fact that they are classified in the order Carnivora but so are plenty of other species like bears, skunks, racoons who are omnivores and even the giant panda who thrives on a plant-based diet (20).

Is plant protein digestible to dogs?

Absolutely yes, studies which have looked at how much protein dogs can absorb from plant-based and fungi-based foods like soya and yeast demonstrated over 75% digestibility which is on par with meat-based foods (23, 24, 34, 35 & 25).

Both these protein sources also contain all 10 essential amino acids (36, 37) that dogs need to thrive.

Isn't there too much fibre in plant-based food?

The average amount of fibre in a commercial dog food diet is between 2-4%. omni’s plant-powered recipe has a fibre content of 3% which is on par with meat- based diets.

In our survey with over 200 dog owners, 100% reported that their dog’s stool consistency was either ‘normal’ or ‘perfect’ and there were no reports of any digestive upsets (data on file).

Can I mix omni with other meat-based diets?

We are proud that our recipes are nutritionally complete and so include everything your dog needs to thrive. This means omni can be fed as a sole ration. We also fully support a 'flexitarian approach' like meat free lunches or using omni as a mixer.

Every little helps to bring some of the health and environmental benefits of plant-power to meal times. Mixing omni with meat/fish will help to add variety into your dog’s diet whilst adding in healthy ingredients with a relatively low carbon footprint.

Can plant-based food provide the essential fatty acids dogs need?

All the essential fats and oils that dogs need, including omegas 3 and 6 are found in a variety of both meat and plant-based foods (31, 28).

omni’s recipe is rich in plant-based sources of these nutrients so your dog will get all the essentials they need.

I hear a lot about feeding raw meat, isn’t that better?

Feeding raw meat to dogs has become a very popular trend in recent years, but most vets will warn against this practise. This is because the cooking process is vital to help kill off dangerous bacteria like E coli, Salmonella and Campylobacter (9) that have necessitated several food recalls from the market and caused serious illness and even death in both dogs and their owners (40, 41, & 42).

There are also several worms and parasites that are only killed off when raw meat is cooked. Dogs are dogs, not wolves and thanks to their domestication over thousands of years, thankfully don’t need to hunt to get their grub nor do they need to eat raw meat, it's just not worth the risk.

References

1. Buff P.R., Carter R.A., Bauer J.E., Kersey J.N. (2014) Natural pet food: A review of natural diets and their impact on canine and feline physiology. J. Anim. Sci.;92:3781–3791. doi: 10.2527/jas.2014-7789


2. Axelsson E., Ratnakumar A., Arendt M.L., Maqbool K., Webster M.T., Perloski M., Liberg O., Arnemo J.M., Hedhammar A., Lindblad-Toh K. (2013) The genomic signature of dog domestication reveals adaptation to a starch-rich diet. Nature; 495:360–364. doi: 10.1038/nature11837


20. https://vetnutrition.tufts.edu/2016/07/vegan-dogs-a-healthy-lifestyle-or-going-against-nature/

21. https://www.petmd.com/dog/nutrition/7-interesting-facts-about-your-dogs-digestive-system

22. http://www.vivo.colostate.edu/hbooks/pathphys/digestion/pregastric/dogpage.html

23. Félix AP, Zanatta CP, Brito CB, et al. (2013) Digestibility and metabolizable energy of raw soybeans manufactured with different processing treatments and fed to adult dogs and puppies. J Anim Sci;91:2794–2801.


24. Carciofi A, de-Oliviera L, Valério A, et al. (2009) Comparison of micronized whole soybeans to common protein sources in dry dog and cat diets. Anim Feed Sci Technol;151:251–260.

25. Yamka R, Kitts S, Harmon D. (2005) Evaluation of low-oligosaccharide and low-oligosaccharide low-phytate whole soya beans in canine foods. Anim Feed Sci Technol;120:79–91.

28. Hazewinkel HA, Tryfonidou MA. (2002) Vitamin D3 metabolism in dogs. Mol Cell Endocrinol;197:23–33.
Boland R, Skliar M, Curino A, et al. (2003) Vitamin D compounds in plants. Plant Sci;164:357–369.

31. Dodd SAS, Adolphe JL, Verbrugghe A. (2018) Plant-based diets for dogs. J Am Vet Med Assoc. Dec 1;253(11):1425-1432. doi: 10.2460/javma.253.11.1425. PMID: 30451617.

34. M S Martins, N K Sakomura, D F Souza, F O R Filho, M O S Gomes, R S Vasconcellos, A C Carciofi (2014) Brewer’s yeast and sugarcane yeast as protein sources for dogs, J Anim Physiol Anim Nutr (Berl) 2014 Oct;98(5):948-57. doi: 10.1111/jpn.12145.

35. Christina Golder, James L Weemhoff, Dennis E Jewell (2020) Cats Have Increased Protein Digestibility as Compared to Dogs and Improve Their Ability to Absorb Protein as Dietary Protein Intake Shifts from Animal to Plant Sources 24;10(3):541. doi: 10.3390/ani10030541.

40. https://www.kentlive.news/whats-on/shopping/salmonella-fears-spark-urgent-recall-4328262

41. https://www.food.gov.uk/news-alerts/alert/fsa-prin-31-2020

42. L. Martinez-Anton, M. Marenda, S.M. Firestone, R.N. Bushell, G. Child, A.I. Hamilton, S.N. Long, M.A.R. Le Chevoir (2018) Investigation of the Role of Campylobacter Infection in Suspected Acute Polyradiculoneuritis in Dog

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