Delicious & healthy, planet friendly dog food.
Puppy Dogs
Nutritionally complete food made to support growth of bones and muscles, brain development, and healthy digestion for explorative and inquisitive pups (up to 1 year old).
- Vet formulated & trusted
- Protein rich for growth (30%)
- Prebiotics for healthy gut flora development
- Essential DHA & EPA for brain function
- Suitable for working dogs
- UK made
- Save 20% Now and 10% on Repeat Deliveries
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- FREE SHIPPING on orders over £39
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Adult Dogs
Nutritionally complete food made with high protein, low fat and fibre, natural omegas, and essential fatty acids to support adult dogs to thrive every single day (1-7 years old).
- Vet formulated & trusted
- Protein rich (30%)
- Supportive of gut microbiome
- Planet friendly
- Suitable for working dogs
- UK made
- Save 20% Now and 10% on Repeat Deliveries
- Access Complimentary Vet Consultation Services
- FREE SHIPPING on orders over £39
- Cancel or Change Anytime
Delivery every:
Senior Dogs
Nutritionally complete food made with natural omegas, low fat, and L-carnitine & vitamin E, to support joints and cognitive health for dogs in their golden years (7 years +).
- Vet formulated & trusted
- Balanced protein for liver & kidneys (26%)
- L-Carnitine for heart health
- Omega rich for joints
- Lower fat for reduced metabolic rate (7.5%)
- UK made
- Save 20% Now and 10% on Repeat Deliveries
- Access Complimentary Vet Consultation Services
- FREE SHIPPING on orders over £39
- Cancel or Change Anytime
Delivery every:
Don’t just take it from us...
I thought a transition to a vegan diet would have been long and complicated for a dog, but my dog loves Omni since day 1. Now I feel better to know that she eats healthy, with no disgusting animal food waste protein inside her food.
Bek
Omni has turned our boy food obsessed! Well, what can I say? Our little mini dachshund puppy, Walter, LOVES this food.
Jagbir Singh
Our 2 rescues love Omni. I love that their diet doesn't compromise my ethics. I just don't see the point in having other animals killed just so the ones I know can live. I have a subscription and customer service have always been super helpful.
Dawn
Love the product and the service! Amanda has been so helpful from the word go. All 3 of mine are on Omni and my son’s dog - who often stays with us - is on it too, and his coat condition has improved dramatically. I hope more people make the transition for their pets. Anything that helps to reduce meat consumption (and the suffering of animals used in this industry) has got to be a good thing. I’ve tried my rescues on other plant based foods in the past but they weren’t interested. This is definitely the best product for my dogs.
Karen Snowdon
What an amazing company. Brilliant customer service, amazing vet consultations and most importantly their dog food is fantastic. My dog loves it and is thriving. I can't rate them highly enough
Rob
As seen in
Product guides & information
Ingredients
Potato Protein, Hi-Pro Soya, Potato, Brown Rice, Dried Yeasts, Sunflower
Oil, Oats, Peas, Pea Protein, Carrot Flakes, Hydrolysed Vegetables,
Rapeseed Oil, Lentils, Minerals, Pea Starch, Sweet Potato, Micro Algae,
Blueberries, Prebiotic FOS, Cranberries, Pumpkin
Nutritional information
Analytical Constituents
Protein - 30%
Fat - 12%
Fibre - 3%
Vitamins and minerals - 7%
Vitamins and minerals Supplemented (per Kg):
Vitamins: Vitamin A 25,000iu, Vitamin D3 1,800iu, Vitamin E 245iu, Taurine 2,000mg, L’Carnitine 500mg.
Amino Acids: Methionine 2,500mg.
Trace
Elements: Zinc (as Zinc Sulphate Monohydrate) 70mg, Zinc (as Zinc
Chelate of Glycine Hydrolysates) 50mg, Manganese (as Manganous Sulphate
Monohydrate) 25mg, Iron (as Iron (II) Sulphate Monohydrate) 30mg, Copper
(as Copper (II) Sulphate Pentahydrate) 10mg, Iodine (as Calcium Iodate
Anhydrous)1.56mg, Selenium (as Organic Selenium 3b8.10) 0.2mg.
Feeding guide
How to transition
Product guides & information
Ingredients
Potato Protein, Pea Starch, Hi-Pro Soya, Brown Rice, Dried Yeasts, Sweet
Potato, Oats, Peas, Pea Protein, Carrot Flakes, Rapeseed Oil,
Hydrolysed Vegetables, Lentils, Sunflower Oil, Minerals, Micro Algae,
Blueberries, Cranberries, Pumpkin
Nutritional information
Analytical Constituents
Protein - 30%
Fat - 9%
Fibre - 3%
Vitamins and minerals - 6%
Vitamins and minerals Supplemented (per Kg):
Vitamins: Vitamin A 25,000iu, Vitamin D3 1,800iu, Vitamin E 245iu, Taurine 1,500mg, L’Carnitine 250mg.
Amino Acids: Methionine 2,000mg.
Trace
Elements: Zinc (as Zinc Sulphate Monohydrate)70mg, Zinc (as Zinc
Chelate of Glycine Hydrolysates) 50mg, Manganese (as Manganous Sulphate
Monohydrate) 25mg, Iron (as Iron (II) Sulphate Monohydrate) 30mg, Copper
(as Copper (II) Sulphate Pentahydrate) 10mg, Iodine (as Calcium Iodate
Anhydrous) 1.56mg, Selenium (as Organic Selenium 3b8.10) 0.2mg.
Feeding guide
How to transition
Product guides & information
Ingredients
Potato, Pea Starch, Potato Protein, Brown Rice, Hi-Pro Soya, Dried
Yeasts, Oats, Peas, Pea Protein, Minerals, Carrot, Hydrolysed
Vegetables, Lentils, Rapeseed Oil, Sunflower Oil, Micro Algae,
Blueberries, Prebiotic FOS, Cranberries, Pumpkin
Nutritional information
Analytical Constituents
Protein - 26%
Fat - 7.5%
Fibre - 3%
Vitamins and minerals - 7%
Vitamins and minerals Supplemented (per Kg):
Vitamins: Vitamin A 25,000iu, Vitamin D3 1,800iu, Vitamin E 245iu, Taurine 2,000mg, L’Carnitine 1,000mg.
Amino Acids: Methionine 2,500mg.
Trace
Elements: Zinc (as Zinc Sulphate Monohydrate) 70mg, Zinc (as Zinc
Chelate of Glycine Hydrolysates) 50mg, Manganese (as Manganous Sulphate
Monohydrate) 25mg, Iron (as Iron (II) Sulphate Monohydrate) 30mg, Copper
(as Copper (II) Sulphate Pentahydrate) 10mg, Iodine (as Calcium Iodate
Anhydrous) 1.56mg, Selenium (as Organic Selenium 3b8.10) 0.2mg.
Feeding guide
How to transition
Subscribe and get FREE monthly
online vet consultations
Subscribe and get FREE
monthly online vet
consultations
A bespoke 3–6-month health plan for your dog, monitoring key health aspects such as energy levels and weight
Opportunities to discuss and explore any aspect of your pup’s lifestyle or health
Flexible monthly online consultations in a relaxed environment
And if that isn’t enough...
You’ll also receive 20% off your first purchase and a lifetime discount of 10% on all subsequent purchases
Plant-based vs meat-based dog food
Plant-based
- Delicious plant proteins
- Naturally rich in vitamins, minerals & antioxidants
- Free from meat and animal protein allergens
- Planet conscious, ethical ingredients
Meat-based
- Main contain animal by-products and derivatives
- Lard based flavour enhancers can be used
- Beef, chicken & dairy can trigger allergies/sensitivities in susceptible dogs
- Involves livestock farming / animal slaughter
Formulated by vets, supported by science.
Formulated by vets, supported by science.
No Meat-Allergens
Plant-Powered
Vet Formulated
Protein Rich
Made in UK
Plant Friendly
Packed with high quality, science backed ingredients.
Cranberries
Cranberries may help prevent urinary tract infections by preventing the bacteria and fungi from latching onto the wall of the urinary tract.
Pumpkin
Pumpkin is rich in vitamin A and zinc and is great for your dog’s skin and coat. It also contains high amounts of an amino acid cucurbitacin, which is toxic to many common dog parasites and may help to expel worms.
Sweet Potato
Sweet potatoes provide an excellent source of dietary fibre, which may help the digestive system function more effectively. In humans, eating fibre on a regular basis has been shown to lower the risk of heart disease and certain types of cancers. They are highly nutritious and loaded with lots of vitamins and minerals too including Vitamin A, C, B3, B5, B6 manganese and copper.
Peas
Peas are rich in iron and calcium, and high in fibre. Pea protein is highly digestible in dogs and contains many of the amino acids needed for healthy body functions. It is also rich in lysine and iron which help to promote a healthy immune system and muscle growth.
Carrots
Carrots contain essential vitamins and minerals like beta carotene which dog’s convert to Vitamin A. They are also rich in vitamin K and potassium, great for your dogs eyes and immune system.
Blueberries
Blueberries are an excellent source of antioxidants, fibre, and vitamins C and K, which support your dog’s immune system.
Microalgae
Algae is a superfood and a great source of protein, fatty acids, antioxidants, vitamins, minerals and fibre.
Soya
Soya is an amazing source of bodybuilding protein with ALL 10 ESSENTIAL AMINO ACIDS a healthy dog needs to thrive. It’s easily digested and has been shown to possibly lower cholesterol levels in humans.
FAQs
Don’t dogs need meat?
Lots of people think dogs require meat in their diet but there is scientific evidence to prove that dogs thrive on plant-based diets (7, 31, 11, 54).
In fact some of the longest living dogs on record were fed entirely plant-based, like Guinness World Record holder Bramble, who lived to the age of 25 (16,17). In one study reported by world renowned vet and professor Dr. Andrew Knight, the median life expectancy of plant-based dogs was reported to be almost 13 years old (11), which is above average (32) and in certain parts of the world like India and Sri-lanka dogs have also been thriving on plant-based diets for generations (18).
Moreover, plant based dogs may live up to 2 years longer (54). The take home message is that dogs need nutrients rather than ingredients, and they can get these from delicious plant-based sources too (31, 4, 5, 6).
But aren’t dog’s carnivores?
Dogs are in fact nutritional omnivores as demonstrated by a robust scientific study published in the reputable journal Nature (1,2) in which it was shown that they have 30 copies of the AMY2B gene responsible for digesting plant-based foods.
They have also evolved relatively long intestines (21) (almost as long as humans) and relatively flat surfaces on their molars (31, 22) which they use for digesting and chewing a whole range of foods.
The common misconception that dogs are carnivores probably arises from the fact that they are classified in the order Carnivora but so are plenty of other species like bears, skunks, racoons who are omnivores and even the giant panda who thrives on a plant-based diet (20).
Is plant protein digestible to dogs?
Absolutely yes, studies which have looked at how much protein dogs can absorb from plant-based and fungi-based foods like soya and yeast demonstrated over 75% digestibility which is on par with meat-based foods (23, 24, 34, 35 & 25).
Both these protein sources also contain all 10 essential amino acids (36, 37) that dogs need to thrive.
Isn't there too much fibre in plant-based food?
The average amount of fibre in a commercial dog food diet is between 2-4%. omni’s plant-powered recipe has a fibre content of 3% which is on par with meat- based diets.
In our survey with over 200 dog owners, 100% reported that their dog’s stool consistency was either ‘normal’ or ‘perfect’ and there were no reports of any digestive upsets (data on file).
Can I mix omni with other meat-based diets?
We are proud that our recipes are nutritionally complete and so include everything your dog needs to thrive. This means omni can be fed as a sole ration. We also fully support a 'flexitarian approach' like meat free lunches or using omni as a mixer.
Every little helps to bring some of the health and environmental benefits of plant-power to meal times. Mixing omni with meat/fish will help to add variety into your dog’s diet whilst adding in healthy ingredients with a relatively low carbon footprint.
Can plant-based food provide the essential fatty acids dogs need?
All the essential fats and oils that dogs need, including omegas 3 and 6 are found in a variety of both meat and plant-based foods (31, 28).
omni’s recipe is rich in plant-based sources of these nutrients so your dog will get all the essentials they need.
References
1. Buff P.R., Carter R.A., Bauer J.E., Kersey J.N. (2014) Natural pet food: A review of natural diets and their impact on canine and feline physiology. J. Anim. Sci.;92:3781–3791. doi: 10.2527/jas.2014-7789
2. Axelsson E., Ratnakumar A., Arendt M.L., Maqbool K., Webster M.T., Perloski M., Liberg O., Arnemo J.M., Hedhammar A., Lindblad-Toh K. (2013) The genomic signature of dog domestication reveals adaptation to a starch-rich diet. Nature; 495:360–364. doi: 10.1038/nature11837
3. The European Pet Food Industry (FEDIAF) Nutrition [ Accessed on 3 June 2021] Available online: http://www.fediaf.org/self-regulation/nutrition/
4. Gentle World Good Nutrition for Healthy Vegan Dogs [Accessed on 3 June 2021] Available online: http://www.webcitation.org/6ineIZmNQ
5. Peden J. (1999) Vegetarian Cats & Dogs. 3rd ed. Harbingers of a New Age; Troy, MT, USA
6. Semp P.-G. (2014) Master’s Thesis. Veterinary University of Vienna; Vienna, Austria: Vegan Nutrition of Dogs and Cats
7. Brown W.Y., Vanselow B.A., Redman A.J., Pluske J.R. (2009) An experimental meat-free diet maintained haematological characteristics in sprint-racing sled dogs. Br. J. Nutr.;102:1318–1323. doi: 10.1017/S0007114509389254
8. People for the Ethical Treatment of Animals (PETA) Dog Health Survey. [Accessed on 3 June 2021]
9. Marks S.L., Rankin S.C., Byrne B.A., Weese J.S. (2011) Enteropathogenic bacteria in dogs and cats: Diagnosis, epidemology, treatment, and control. J. Vet. Intern. Med.;25:1195–1208. doi:
10. Carrión P.A., Thompson L.J., Motarjemi Y., Lelieveld H., (2014) Food Safety Management: A Practical Guide for the Food Industry. Academic Press; London, UK:. pp. 379–395
11. Knight, A. and Leitsberger, M. (2016) Vegetarian versus meat-based diets for companion animals. Animals 6, 57.
12. Boyer C.I., Jr., Andrews E.J., deLahunta A., Bache C.A., Gutenman W.H., Lisk D.J. (1978) Accumulation of mercury and selenium in tissues of kittens fed commercial cat food. Cornell Vet.;68:365–374.
13. Anonymous. Your Pet’s Dog Food Could Be Dangerous. [Accessed on 8 December 2014] Available online: http://www.wavy.com/Global/story.asp?S=1018127&nav=23iiCT4S.
14. Porecca K. (1995) Personal letter to James Peden re: Interview of University of California (Davis), North Carolina State University, and University of Guelph Researchers investigating the connection between dilated cardiomyopathy and diet
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23. Félix AP, Zanatta CP, Brito CB, et al. (2013) Digestibility and metabolizable energy of raw soybeans manufactured with different processing treatments and fed to adult dogs and puppies. J Anim Sci;91:2794–2801.
24. Carciofi A, de-Oliviera L, Valério A, et al. (2009) Comparison of micronized whole soybeans to common protein sources in dry dog and cat diets. Anim Feed Sci Technol;151:251–260.
25. Yamka R, Kitts S, Harmon D. (2005) Evaluation of low-oligosaccharide and low-oligosaccharide low-phytate whole soya beans in canine foods. Anim Feed Sci Technol;120:79–91.
26. Hill D. (2004) Alternative proteins in companion animal nutrition, in Proceedings. Pet Food Assoc Canada Fall Conf;1–12
28. Hazewinkel HA, Tryfonidou MA. (2002) Vitamin D3 metabolism in dogs. Mol Cell Endocrinol;197:23–33.
Boland R, Skliar M, Curino A, et al. (2003) Vitamin D compounds in plants. Plant Sci;164:357–369.
29. Jäpelt RB, Jakobsen J. (2013) Vitamin D in plants: a review of occurrence, analysis, and biosynthesis. Front Plant Sci;4:136
30. Knight, A. and Leitsberger, M. (2016). Vegetarian versus meat-based diets for companion animals. Animals 6, 57.
31. Dodd SAS, Adolphe JL, Verbrugghe A. (2018) Plant-based diets for dogs. J Am Vet Med Assoc. Dec 1;253(11):1425-1432. doi: 10.2460/javma.253.11.1425. PMID: 30451617.
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34. M S Martins, N K Sakomura, D F Souza, F O R Filho, M O S Gomes, R S Vasconcellos, A C Carciofi (2014) Brewer’s yeast and sugarcane yeast as protein sources for dogs, J Anim Physiol Anim Nutr (Berl) 2014 Oct;98(5):948-57. doi: 10.1111/jpn.12145.
35. Christina Golder, James L Weemhoff, Dennis E Jewell (2020) Cats Have Increased Protein Digestibility as Compared to Dogs and Improve Their Ability to Absorb Protein as Dietary Protein Intake Shifts from Animal to Plant Sources 24;10(3):541. doi: 10.3390/ani10030541.
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38. Rosser EJ (1993) Diagnosis of food allergy in dogs. Journal of the American Veterinary Medical Association; 203(2):259-262.
39. Mueller RS, Olivry T, Prélaud P. (2016) Critically appraised topic on adverse food reactions of companion animals: common food allergen sources in dogs and cats. BMC Vet Res.12:9. Published 2016 Jan 12. doi:10.1186/s12917-016-0633-8
40. https://www.kentlive.news/whats-on/shopping/salmonella-fears-spark-urgent-recall-4328262
41. https://www.food.gov.uk/news-alerts/alert/fsa-prin-31-2020
42. L. Martinez-Anton, M. Marenda, S.M. Firestone, R.N. Bushell, G. Child, A.I. Hamilton, S.N. Long, M.A.R. Le Chevoir (2018) Investigation of the Role of Campylobacter Infection in Suspected Acute Polyradiculoneuritis in Dog
43. https://www.foodsafetynews.com/2018/10/four-stec-infections-one-person-dead-after-exposure-to-raw-pet-food/
44. https://www.theguardian.com/science/2018/jan/12/scientists-criticise-trend-for-raw-meat-pet-food-after-analysis-finds-pathogens
45. https://news.cancerresearchuk.org/2015/10/26/processed-meat-and-cancer-what-you-need-to-know/
46. D.F. Merlo, L. Rossi, C. Pellegrino, M. Ceppi, U. Cardellino, C. Capurro, A. Ratto, P.L. Sambucco, V. Sestito, G. Tanara, V. Bocchini (2008) Cancer Incidence in Pet Dogs: Findings of the Animal Tumor Registry of Genoa, Italy
https://doi.org/10.1111/j.1939-1676.2008.0133.x , journal of veterinary internal medicine
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53. Okin GS (2017) Environmental impacts of food consumption by dogs and cats. PLoS ONE 12(8): e0181301. https://doi.org/10.1371/journal.pone.0181301
54. Dodd, S., et al.Owner perception of health of North American dogs fed meat- or plant-based diets. Research in Veterinary Science, Volume 149 ,2022, Pages 36-46, ISSN 0034-5288. https://doi.org/10.1016/j.rvsc.2022.06.002.
55. Knight A, Huang E, Rai N, Brown H (2022) Vegan versus meat-based dog food: Guardian-reported indicators of health. PLOS ONE 17(4): e0265662. https://doi.org/10.1371/journal.pone.0265662
56. Vale RJD, Vale B. Time to Eat the Dog?: The Real Guide to Sustainable Living: Thames & Hudson; 2009.
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58. Pedrinelli V, Teixeira FA, Queiroz MR, Brunetto MA. Environmental impact of diets for dogs and cats. Scientific Reports. 2022;12(1):18510.
59. Mike Davies. Reported Health Benefits of a Vegan Dog Food – a Likert Scale-type Survey of 100 Guardians. Archives of Clinical and Biomedical Research 6 (2022): 889-905.
60. Davies, M., Alborough, R., Jones, L. et al. Mineral analysis of complete dog and cat foods in the UK and compliance with European guidelines. Sci Rep 7, 17107 (2017). https://doi.org/10.1038/s41598-017-17159-7
61. Contreras-Aguilar MD, Tecles F, Martínez-Subiela S, Escribano D, Bernal LJ, Cerón JJ. Detection and measurement of alpha-amylase in canine saliva and changes after an experimentally induced sympathetic activation. BMC Vet Res. 2017 Aug 22;13(1):266. doi: 10.1186/s12917-017-1191-4. PMID: 28830550; PMCID: PMC5568211.
62. Ballard FJ. Glucose utilization in mammalian liver. Comp Biochem Physiol. 1965 Mar;14:437-43. doi: 10.1016/0010-406x(65)90218-5. PMID: 14314983.
63. Kanazawa H. Fine structure of the canine taste bud with special reference to gustatory cell functions. Arch Histol Cytol. 1993 Dec;56(5):533-48. doi: 10.1679/aohc.56.533. PMID: 8129987.
64. Ingenpaß L, Abd El-Wahab A, Ullrich C, Kölln M, Ahmed MFE, et al. (2021) Nitrogen output in the urban environment using a vegetarian canine diet. PLOS ONE 16(9): e0257364. https://doi.org/10.1371/journal.pone.0257364
65. C. L. Cargo-Froom, A. K. Shoveller, M. Z. Fan, 227 Apparent and true digestibility of minerals in animal and vegetable ingredient based adult maintenance dog food, Journal of Animal Science, Volume 95, Issue suppl_4, August 2017, Page 112, https://doi.org/10.2527/asasann.2017.227
66. Venturini, KS, Sarcinelli, MF, Baller, MA, Putarov, TC, Malheiros, EB, Carciofi, AC. Processing traits and digestibility of extruded dog foods with soy protein concentrate. J Anim Physiol Anim Nutr. 2018; 102: 1077– 1087. https://doi.org/10.1111/jpn.12894
67. R. C. Hill, C. F. Burrows, G. W. Ellison, J. E. Bauer, The effect of texturized vegetable protein from soy on nutrient digestibility compared to beef in cannulated dogs, Journal of Animal Science, Volume 79, Issue 8, August 2001, Pages 2162–2171, https://doi.org/10.2527/2001.7982162x
68. Carciofi, A.C., Takakura, F.S., De-Oliveira, L.D., Teshima, E., Jeremias, J.T., Brunetto, M.A. and Prada, .F. (2008), Effects of six carbohydrate sources on dog diet digestibility and post-prandial glucose and insulin response. Journal of Animal Physiology and Animal Nutrition, 92: 326-336. https://doi.org/10.1111/j.1439-0396.2007.00794.x
69. Julia Guazzelli Pezzali, Charles Gregory Aldrich, Effect of ancient grains and grain-free carbohydrate sources on extrusion parameters and nutrient utilization by dogs, Journal of Animal Science, Volume 97, Issue 9, September 2019, Pages 3758–3767, https://doi.org/10.1093/jas/skz237
Did you know?
In January 2023, a study by the University of Illinois(72) evaluated two human-grade plant-based diets for palatability, digestibility, bloodwork, and faecal analysis in a group of 12 Beagles over several weeks. The findings were positive, and the food was well digested. Other studies have been similarly positive. For example, Brown et al(7) found that a group of working Huskies had no significant impact on their bloodwork when fed plant-based food over 4 months, while Hill et al(26) demonstrated that soy digestibility was comparable with beef in dogs.
A reminder of your selection
Adult Dog
1 x 10kg delivered every 2 weeks
