In recent months, there’s been a noticeable shake-up in the plant-based pet food industry.
One of the other well-known brands in the industry, Hownd, celebrated for its vegan dog food over a number of years, has been acquired by a traditional, meat-based pet food company.
At the same time, Butternut Box, a major player in the dog food market, has chosen to discontinue its fully vegan range that many of their customers loved. Instead, they’ve opted to introduce a vegetarian recipe that includes dairy and egg products — both significant departures from the 100% plant-based vision that many of their customers held on to, not to mention a significant reintroduction of allergens many dogs can’t tolerate.
These changes have led to whispers in the industry: is this the end of plant-based dog food?
At Omni, we’re here to tell you: absolutely not!
The Omni Difference: Committed to 100% Plant-Based Dog Food
Omni was founded by veterinarians with one clear mission — to provide healthy, nutritionally complete, novel protein pet food that’s better for dogs and better for our planet.
Our roots in veterinary science (given that one of our Founders is a vet!) mean we’re driven by a deep understanding of animal nutrition and wellbeing. We know that plant-based food isn’t just a trendy option; it’s a sustainable, ethical, and scientifically backed choice for pet health.
After all, the UK’s oldest ever dog lived to 26 years old on a plant-based diet, and we now have peer-reviewed evidence showing that dogs on nutritionally-complete animal-free diets can live up to 2 years longer than those on conventional meat-based diets!
We’ve published plenty about this in the past, and the evidence comes pouring in every day.
While some brands are pivoting away from their plant-based offerings, Omni remains unwavering. We’re committed to the belief that dogs can thrive on a novel protein, plant-based diet, and we have the research and success stories to prove it.
Why Are Others Backing Out?
The recent industry changes are concerning, but not entirely surprising. Running a 100% plant-based pet food company isn’t without challenges. From sourcing high-quality, sustainable ingredients to meeting the high regulatory standards required for animal nutrition, it takes dedication and commitment to our craft and our cause.
For some, these challenges may push them to compromise their values or pivot to more conventional options, or selling to the highest bidder.
But Omni is different. We are not just dabbling in a new kind of nutrition; innovation is at the core of everything we do. Our food is specially formulated with plant proteins, amino acids, and other vital nutrients, all crafted to meet your dog’s needs, without relying on animal products to get us there.
The Future of Plant-Based Pet Food
It’s true that the landscape is changing, but at Omni, we believe that the future of pet food is plant-based. We know that more pet guardians are becoming aware of the environmental and ethical impact of traditional meat-based diets, and they’re searching for alternatives that don’t compromise on nutrition or sustainability.
While others may retreat, Omni is here to stay. We’re proud to be one of the few bastions of fully sustainable and ethical dog food, and we will continue to champion the benefits of plant-based nutrition for dogs. Our team is constantly innovating and exploring new ways to make our food even more beneficial for dogs, more practical for people, and better for the planet.
Omni: Your Partner in Plant-Based Pet Nutrition
We’ve always been about more than just food. We’re about building a movement—one that recognizes the importance of animal welfare, the environment, and science-driven, high-quality nutrition. We’re excited to continue growing alongside pet parents who share our vision.
While other brands may shift their focus, Omni’s dedication to plant-based pet food will never waver. Our products are made with love, backed by science, and trusted by veterinarians — because your dog deserves the best, and we’re here to provide it.
So, while others might reconsider their commitment to plant-based pet food, Omni stands firm. We’re here for the long haul, and we’ll continue to lead the way in plant-based nutrition, ensuring that dogs everywhere can thrive on a diet that’s both compassionate and nutritionally complete.
If you’ve recently been affected by adverse changes in other plant-based pet food brands, then you may have just found your new home in us.
Omni is here to stay; in fact, we’re just getting started!
