100% nutritionally complete, plant-based kibble made from
delicious, high quality, science backed ingredients.
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💖 DOGGOS REALLY REALLY LOVE OMNI.
AND THEIR HOOMANS DO TOO!
PLANT-BASED VS MEAT-BASED
DOG FOOD BRANDS
We only use high quality, healthy ingredients to keep your pup happy and healthy.
Backed by Science
Formulated by some of the leading veterinary nutritionists in the world, OMNI meets FEDIAF guidelines (the European regulatory body). This means that OMNI is 100% nutritionally complete and balanced.
Your dog should love their food. Even the most picky eaters get excited for OMNI!
We may be plant-based but with 30% protein content, there is more protein in OMNI than manymeat-based dog food diets.
OMNI is made from healthy premium ingredients (rather than unwanted leftovers) that humans love to eat too like sweet potatoes, lentils, pumpkin and blueberries.
Our customers have told us that OMNI has helped keep their dogs happy and many have noticed: fresher breath, a shinier coat, more energy, allergy-relief and most importantly a wagging tail. It’s even delivered straight to your door!
Lots of people think dogs require meat in their diet but there is scientific evidence to prove that dogs thrive on plant-based diets (7, 31, 11). In fact some of the longest living dogs on record were fed entirely plant-based, like Guinness World Record holder Bramble, who lived to the age of 25 (16,17). In one study reported by world renowned vet and professor Dr. Andrew Knight, the median life expectancy of plant-based dogs was reported to be almost 13 years old (11), above average (32) and in certain parts of the world like India and Sri-lanka dogs have also been thriving on plant-based diets for generations (18). The take home message is that dogs need nutrients rather than ingredients, and they can get these from delicious plant-based sources too (31, 4, 5, 6).
Dogs are in fact nutritional omnivores as demonstrated by a robust scientific study published in the reputable journal Nature (1,2) in which it was shown that they have 30 copies of the AMY2B gene responsible for digesting plant-based foods. They have also evolved relatively long intestines (21) (almost as long as humans) and relatively flat surfaces on their molars (31, 22) which they use for digesting and chewing a whole range of foods. The common misconception that dogs are carnivores probably arises from the fact that they are classified in the order Carnivora but so are plenty of other species like bears, skunks, racoons who are omnivores and even the giant panda who thrives on a 100% plant-based diet (20).
Absolutely yes, studies which have looked at how much protein dogs can absorb from plant-based and fungi-based foods like soya and yeast demonstrated over 75% digestibility which is on par with meat-based foods (23,24, 34, 35 & 25). Both these protein sources also contain all 10 essential amino acids (36, 37) that your dogs need to thrive.
The average amount of fibre in a commercial dog food diet is between 2-4%. omni’s plant-powered recipe has a fibre content of 3% which is on par with meat- based diets. In our surgery with over 200 dog owners, 100% reported that their dog’s stool consistency was either ‘normal’ or ‘perfect’ and there were no reports of any digestive upsets (data on file).
We are proud that our recipes are nutritionally complete and so include everything your dog needs to thrive. This means omni can be fed as a sole ration. We also fully support a 'flexitarian approach' like meat free lunches or using omni as a mixer. Every little helps to bring some of the health and environmental benefits of plant-power to meal times. Mixing omni with meat/fish will help to add variety into your dog’s diet whilst adding in healthy ingredients with a relatively low carbon footprint.
All the essential fats and oils that dogs need, including omegas 3 and 6 are found in a variety of both meat and plant-based foods (31, 28). omni’s recipe is rich in plant-based sources of these nutrients so your dog will get all the essentials they need.
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